3 Weeks in London

I’ve just landed in Bangkok, Thailand, having just spent 3 weeks in London visiting family. These are our last trips before we settle down in Barcelona.

Some highlights:

1. I opened up bank accounts with Revolut and Monzo – a couple of new emerging digital banking apps. Both blew me away in terms of how easy it is to set up the accounts, although I prefer Monzo’s user onboarding a little more.

2. I managed to catch up with Ben, founder of Missinglettr and Jake, founder of HelpDocs, after following these guys on Twitter for a few years. Both really smart guys. We had dinner at Goodman, which is one of my favorite restaurants in London (highly recommended if you like steak).

3. A couple of other great restaurants that really impressed me were Barrafina (Spanish) and El Pastor (Mexican). If you want to travel a little outside of London, The Bell Inn country pub, which is located where my family lives, serves some of the best British food around.

4. Uber. I’ve used Uber in over 10 countries and Uber drivers in London are by far the most professional I’ve encountered. A stark contrast to Uber drivers in Bangkok who don’t know where they’re going and often don’t care for their cars. I really hope Uber wins their appeal against Transport for London’s decision not to renew its private hire license, as I think the utility really does shine in London.

Putting GrowthList sales on hold for a while

There were a few reasons I’ve decided to put GrowthList sales on hold for a while:

1. I’ve been updating and promoting GrowthList for over 2 years now, and to be honest, I’m a little burned out from working on the same product for so long.

2. Over the past few weeks, I haven’t stopped thinking about a couple of other products I want to launch and knowing Dec/Jan are slow months with B2B products, it made total sense to take some time out to work on these things now.

3. One of the products I’ll be launching will rely on monthly recurring revenue, which presents a wide range of additional skills (churn etc.) I’m excited to learn about.

4. I wanted to see if GrowthList sales would spike if I announced I was closing the product for a while. It worked. Sales spiked through the roof.

This now has me thinking about an alternative way to sell digital products online: instead of the products always being available to purchase, would opening up sales for 1-2 weeks every quarter generate more sales?

50 Cool B2B SaaS Products I’ve Discovered Recently

Feel like expanding your software toolkit? From invoicing and time tracking tools to blockchain platforms, Slack bots and more, here are 50 cool B2B SaaS products I’ve discovered recently:


Airtable is an all-in-one collaboration platform that lets you organize everything from you paid ad campaign planning and purchasing to your content marketing plan, editorial calendar, cold email outreach and more.

If you’re part of a marketing team that needs to stay on top of multiple projects at once, Airtable can be a valuable asset. It includes a huge selection of templates for almost every project type you can think of, with native mobile and desktop apps to make managing things simple.

It also integrates with a wide variety of other tools, from MailChimp to Slack, making it easy to add to your team’s software toolkit.


Canny is a feature request management tool that lets you capture ideas submitted by customers and users, then manage and prioritize them efficiently.

Designed for companies that receive and respond to user feedback often, Canny comes with a variety of features to make managing feedback easier. There are comments, letting you follow up with customers and get clarifying feedback, plus live status updates for requested features.

Canny integrates with Slack, letting you receive feature requests and feedback instantly in your group channel. It also integrates with Zapier, letting you send triggers to the other tools you rely on to run your business.


Productboard is a product management platform that helps you track and consolidate feedback, prioritize specific features and product improvements, monitor progress towards product-related goals and automate your product roadmap.

In short, it’s an all-in-one tool that’s ideal for product development teams that need to stay on top of a variety of tasks at once while improving an existing product. It even has useful features like user impact score, letting you prioritize improvements based on their popularity with customers.

Productboard integrates with a huge range of tools, from customer support tools like Intercom and Zendesk to collaboration platforms like Slack.


Segment is an analytics and customer data platform that lets you collect data from a massive range of different sources and send it to hundreds of tools for everything from marketing and analytics to data warehousing.

For example, you can collect data from cloud apps, analytics tools and e-commerce platforms for delivery to tools like Google Analytics, MixPanel and other analytics software. Segment can also push data to CRMs like Salesforce and HubSpot, making it great for sales teams.

The more tools you use to run your business, the more complicated managing and monitoring your data can become. Segment makes the process of data management simple, with a huge range of integrations for hundreds of different apps and platforms.


Notion is a collaborative workspace that brings all of your task lists, notes and wikis into one location. Designed for small to mid-sized teams, Notion integrates with tools like Google Drive, WordPress, Trello and Basecamp to bring all of your important data onto one platform.

In short, if you have folder and file chaos, Notion is a great way to solve it. Built around a light and simple drag-and-drop editor, it’s also refreshingly easy to use, making it a great alternative to juggling a variety of collaboration, document and file sharing tools.

Notion integrates with Slack, making it easy to add to your team’s toolkit. It also works in your browser or via an iOS app, making it ideal for managing your team’s essential documents and resources while on the go.


Plaid lets applications connect with users’ bank accounts, letting you aggregate transaction data, authenticate user accounts, validate identities and capture payment details for a wide range of purposes.

If your business depends on ACH transfers to bill customers, Plaid can be a hugely valuable tool. Plaid’s credential-based flow lets you retrieve account data seamlessly, with features like instant account ownership verification and balance checking.

This makes it a great tool for everything from billing and payment collection to fraud and NSF reduction.


Chain is a blockchain platform that lets businesses of all sizes launch and operate their own blockchain networks. It can also be used to connect to other blockchain networks for financial asset transfer and issuance.

Built specifically for financial services businesses, Chain includes features like permissioned network access, multi-signature accounts and an immutable ledger that allows for monitoring and auditing transactions.

If you’re interested in adding blockchain technology to your company’s technical toolkit, Chain offers a scalable, effective solution.


Stream is a scalable news feed API that lets you quickly and easily add feeds to your application without having to worry about scalability and compatibility. Used by brands like MakerSpace and Product Hunt, Stream is a quick, easy and convenient way to add social activity to your app.

Some of the features of Stream include tags, reactions, notifications, a timeline-like activity feed and simple user profiles. Stream also includes personalization features that let you tailor each user’s activity feed to their preferences, based on interests and activity data.


Prismic is a CMS designed to make creating product pages, content-based websites and other online content simple. It’s also a great backend for managing and pushing content to your web and native apps.

Features include a visual custom type builder that lets you structure pages quickly and easily for deployment to your website, content scheduling, multi-language content localization, dynamic page layouts and a full revision history.


Appcues is a useful walkthrough and in-app messages tool that lets you add tutorials, guided tours and other helpful content to your applications without having to write a single line of code.

Used by companies like AdRoll and Canva, Appcues lets you add interactive onboarding intros and tutorials in just a few clicks. You can also use Appcues to add in-app messages highlighting specific features, with custom design options to match the look of your messages to your app.

Appcues includes a point-and-click editor that’s extremely easy to use, making it a great option for adding tutorials and messages to your app without requiring any coding work.


UsetTesting is an online testing program that gives you access to thousands of remote testers around the world. In a single test, you can generate insights into your website or app’s usability or receive real feedback on your wireframe, prototype or beta release.

You can also use UserTesting to get live video and audio of people interacting with your website or application, letting you discover weak points and make improvements.

UserTesting is used by tens of thousands of businesses, ranging from Fortune 500 companies to independent designers and developers. If you’re looking for a testing platform and don’t have the resources to run QA and usability testing in house, it can be a fantastic resource.


Hotjar is an all-in-one analytics and feedback platform that lets you record user activity, generate heatmaps based on mouse activity and click patterns, analyze your conversion funnels and use a huge variety of user data to improve your website.

It even includes tools for specific tasks such as form analysis, collecting live feedback from your users and recruiting people for user testing.

In short, Hotjar is an awesome tool if you’re looking to make data-supported improvements and optimizations to your website. Because it comes localized in more than 40 languages, you can even use it to survey and analyze your international visitors.


Standuply is a Slack bot that lets you run asynchronous standup meetings, helping you avoid time-consuming group calls and manage your team across multiple time zones.

It also lets you attach Google Analytics data to your reports to increase transparency and keep track of performance. You can even capture data from database tools, run retrospectives as a way to interview your team via Slack and survey your team remotely to track their mood.

Standuply includes a variety of predefined templates, letting you automate every aspect of your standup meetings. You can also create your own questions to generate targeted feedback from your team members, all without any active work on your part.


Webflow is a responsive design platform that lets you build and launch stylish, 100% responsive websites without having to worry about coding.

Designed for lightweight sites, Webflow features a user-friendly but powerful designer that lets you build your website just as if you were using offline graphic design software. It also includes a visual content management system that makes it easy to manage your website’s structure.

Add precise interactions and animations into the equation and Webflow stands out as a great alternative to free CMSes like WordPress for design-focused businesses.


Mention is a media monitoring tool that lets you track more than one billion sources for mentions of your brand, making it easy to stay on top of press coverage, track user feedback and respond to new posts on forums and social media.

It also lets you monitor your competitors, letting you analyze and learn from their public relations and user feedback strategies.

Finally, Mention includes tools to help you locate influencers, giving you a target list of people to reach out to via email or social media. Think of it as Google Alerts expanded and upgraded with the specific needs of brands and businesses in mind.


Typeform is an interactive form tool that lets you create engaging, beautiful web forms that users can’t wait to fill in.

Unlike traditional web forms, forms created using Typeform walk users through the full process of filling in their information, making signing up for your product or joining your mailing list much less of a task and more of an enjoying experience.

Typeform includes a variety of form templates, letting you use it for everything from adding new users to your mailing list to processing payments from your customers. It even integrates with a variety of other tools through Zapier, making it easy to add to your software toolkit.


Bench is an online bookkeeping app that lets you stay on top of your key financial data without having to worry about boring, repetitive tasks like number crunching and data entry.

Designed specifically for small businesses, Bench goes beyond just being software. Instead, it gives you access to a complete team of online bookkeeping staff to provide you with accurate, detailed financial statements every month, plus year-end and tax time support.

If you don’t have time to manage bookkeeping in-house and prefer to use an online service than a local bookkeeper, Bench can be a hugely valuable addition to your small business accounting and bookkeeping toolset.


Chartio is a cloud-based chart and data exploration tool that lets you create detailed, interactive dashboards for every aspect of your business.

Designed to work with everything from CSV files to Amazon Redshift, Chartio can connect with a huge range of applications to transform your data into auto-refreshing dashboards and charts for analysis and optimization.

Chartio can also connect with tools like HubSpot, Google Analytics and Salesforce to give you detailed visualizations of your on-site and customer data. If data is a key part of your business, Chartio makes the entire process of analysis and improvement much easier.


ChartMogul is a subscription analysis and revenue reporting tool for businesses that depend on recurring subscriptions.

If you run a SaaS or other subscription startup, ChartMogul’s detailed charts and visualizations can make analyzing your data quicker and easier. ChartMogul also includes useful automated calculations, letting you keep track of MRR, LTV, ASP and other key financial metrics.

You can also use ChartMogul to analyze your data in greater detail. Features like MRR source breakdown let you see which lead sources are worth the most to you, while ChartMogul’s geo mapping features let you quickly identify your most valuable countries and regions.


Justuno is a suite of conversion optimization tools designed to help you get more results from your traffic.

Key features of Justuno include high-converting signup bars, modal popups and signup forms, as well as behavioral based offers designed to help you improve conversions and avoid major sources of lost revenue such as cart abandonment.

Justuno also includes behavioral offers, letting you target users based on their behavior and convert more sessions into sales. Integrations are available for Shopify, BigCommerce and a variety of other e-commerce platforms, making it an easy tool to start using.


Klaviyo is an email and Facebook marketing tool designed for e-commerce merchants that want to increase sales and generate more revenue.

Designed to help you get more from your existing traffic, Klaviyo lets you segment used based on their behavior for targeting in Facebook Ads and email campaigns. It even includes built-in email autoresponders to help you welcome new customers and recover abandoned carts.

Klaviyo also features a comprehensive set of reporting tools, helping you stay on top of your campaigns’ results as they happen and see exactly how much money you’ve generated from your marketing efforts.


CloudApp is an image and video sharing platform that lets you quickly and easily record GIFs, annotated images and screen workflows.

If you’re part of a team and need to show your coworkers how to use software, complete tasks or just find their way around your business, CloudApp can help you convert what would usually be a long instant messenger conversation into a quick, explanatory video.

You can also use CloudApp to record animated GIFs for your SaaS product, show workflows for users and prospective customers and create annotated images for blog posts, helping you save time and add new depth to your landing pages and blog posts.


Gusto is a cloud-based payroll service that makes managing your payments to employees and payroll taxes totally effortless.

It also includes tools for offering health benefits, providing workers compensation insurance and services like 401(k) retirement plans and 529 college savings plans for your employees. Simply put, Gusto makes almost every aspect of payroll management and HR quicker and easier.

It also helps you reduce payroll errors — something four out of five users notice after making the switch. If reducing paperwork, increasing accuracy and improving your HR and payroll process is a major goal for your business, Gusto is definitely worth considering.


Harvest is an online time tracking tool that lets you quickly and easily monitor where you spend your time, time your work and manage your hours in an online timesheet.

There are several ways to use Harvest. You can enter your time manually, adding hours after you’ve completed a specific project or task. You can also start and stop timers as you work to create a complete record of your activity within Harvest.

If you’re a freelancer or consultant that bills by the hour, or part of a service business with an hourly fee structure, Harvest can be an invaluable tool. It’s also worth considering even if you don’t bill by the hour and simply want to stay on top of your day-to-day time management.


PennyPipe is a bookkeeping sync tool that automatically sends transaction data from platforms like PayPal, Stripe and Shopify to your accounting software, letting you record payments without the usual workload.

Designed specifically for online businesses, PennyPipe connects with tools like Square, Shopify, PayPal and Stripe to track online payments as they come in. When you receive a payment, it’s automatically piped into accounting software like Xero, FreshBooks and Infusionsoft.

PennyPipe updates every five minutes, making it perfect for both high-volume businesses that want to simplify their accounting and small businesses that prefer to avoid hiring bookkeeping staff.


Stamped is a product review and customer feedback tool that lets you automate your review collection process.

Designed for physical and digital product businesses, Stamped uses automated surveys and in-email forms to reach out to your customers, helping you generate product-specific feedback and social proof.

Stamped also includes Net Promoter Surveys, letting you measure customer satisfaction and stay on top of potential issues that could affect retention and feedback.


Zembula is an interactive content platform that helps you grow your email list using interactive lead generation popups.

Instead of the typical static lead generation popup, Zembula lets you create scratch-to-reveal and other interactive popups to foster curiosity and encourage users to pay more attention to your list building efforts.

Zembula offers seven different interactive experience types, letting you tailor your popups to your audience. It also a built-in analytics dashboard to help you keep track of your campaign’s performance.


Front is a shared inbox tool that lets your entire support, sales or other customer-focused team manage all of its communications in one place.

Designed for teams that interact with customers on a frequent basis, Front eliminates confusing email threads, duplicate replies and other annoyances that can occur when your support team’s inboxes are separate.

It also includes behind-the-scenes collaboration tools to assign messages to specific people, as well as integrations with CRMs, project management tools and team messaging platforms such as Slack.


AdEspresso is a Facebook Ads optimization tool that lets you A/B ad creatives, target audiences and other campaign variables to increase your ROI and get more from your campaigns.

Designed specifically for Facebook Ads, AdEspresso makes creating thousands of variations of your Facebook Ads a quick and simple process. It even stores all of your media online, allowing you to rapidly create ad variations without having to reupload images.

Add features like clean, detailed analytics and algorithmic campaign optimization into the mix and AdEspresso stands out from other Facebook Ads tools as a great way to get a better ROI from your campaigns.


FirstOfficer is a Stripe analytics tool that allows you to dig deeper into your Stripe data to find growth and revenue optimization opportunities.

Designed to eliminate data “fluff,” FirstOfficer bases its figures on a monthly schedule, helping you avoid the short-term data fluctuations that can make drawing conclusions from your data a difficult process.

It also eliminates many of the vanity metrics from the analytics process, with a focus on useful, actionable data such as MRR, LTV, churn rate and upgrade/downgrade rate.


CartHook is a suite of e-commerce tools designed to help you generate more revenue from your Shopify business.

There are two parts to CartHook. The first is a customizable one-page checkout with one-click upsells that integrates seamlessly with your Shopify store, letting you increase your conversion rate and earn more from your existing traffic.

The second is an abandoned cart recovery tool that lets you follow up via email with customers that abandon their shopping carts, helping you recover lost sales and increase your total sales revenue.


Klart is a bookmarking tool built with designers in mind, with useful features like notes, tags and archiving to help you curate design ideas and inspiration.

Unlike most bookmarking tools, Klart is designed specifically for web and graphic designers that want to compile ideas from around the web. Bookmarks are kept in boards, allowing you to sort and segment ideas based on their style or purpose.

Since Klart stores your data online, you can easily access your bookmarks and boards via any device. You can also create shared boards, letting you show ideas to members of your design team and other colleagues.


HelpDocs is a knowledge base platform that lets you solve customer questions and create a full archive of guides, tutorials and other how-to content for users of your products.

If you run a SaaS company, HelpDocs can be a valuable tool for reducing support ticket volume and making your product easier to use for your customers. In just a few clicks, you can create a great looking, interactive knowledge base that covers all of your most common user questions.

HelpDocs supports custom CSS, HTML and JavaScript, letting you customize the look and feel of your help documentation to match your business. It also integrates with tools like StatusPage, Smooch and Intercom to let you provide extra hands-on support for your customers.


Statuspage is, as you might expect from its name, a hosted status page tool that lets you keep users in the know when your website is down.

From DDoS attacks to server issues, Statuspage provides live status updates on the condition of your website. If users visit while your website is down, they’ll see a live status update instead of the usual 404 or other error page.

When things go wrong (as they occasionally do), Statuspage can drastically reduce the number of support emails you receive from users, letting you focus on restoring your website instead of responding to support tickets.


Revue is a newsletter tool that makes it easy to send eye-catching, interesting newsletters to your email subscribers.

Designed for businesses, communities and publishers that curate interesting content, Revue lets you schedule newsletters for delivery at a specific date and time, easily embed photos in your email newsletters and even add content directly from tools like Pocket.

It also integrates with tools like MailChimp to help you import email subscribers, comes with a WordPress plugin to collect subscribers from your blog or website and support Zapier for easy integration with other marketing tools and platforms.


Tractionboard is a customer acquisition analysis tool that lets you dig deeper into your marketing efforts to see which campaigns are contributing to sales.

Using Tractionboard, you can see exactly which marketing campaigns have the greatest results on your sales revenue. You can also spot opportunities to allocate your marketing budget more efficiently for cheaper conversions and a better ROI.

Tractionboard supports cross-device tracking, letting you monitor user behavior across multiple devices. There’s even auto-tagging to separate campaigns from different ad providers to help you identify and prioritize your top revenue sources.


ConvertKit is a lightweight but powerful email marketing automation platform designed with the specific needs of bloggers and content marketers in mind.

Inexpensive and easy to use, ConvertKit is a great option for bloggers that want to get started with email marketing automation. It includes a variety of email opt-in forms, plus a WordPress extension to make adding lead generation forms to your website a quick and simple process.

ConvertKit’s automation features are powerful and easy to use, even if you have no previous experience with marketing automation. It also offers all of the usual email marketing features, such as one-off email broadcasts and scheduled email autoresponders.


Pleo is a business payment card system that lets you create virtual or plastic payment cards for your employees and stay on top of expense reporting, all without the usual paperwork.

Designed to replace company credit and debit cards, Pleo lets you create accounts for specific staff members with predefined spending limits. As your staff members use their cards, Pleo will log their spending in automated expense reports, letting you keep track of employee spending.

You can even set automatic notifications when a Pleo card is used, activate or deactivate cards in one click and automatically categorize purchases. Pleo even includes analytics tools to help you see which categories account for the majority of your company’s day-to-day spending.


Missinglettr is a social media tool that lets you automate your Facebook, Twitter, LinkedIn and other social network marketing campaigns.

Designed for companies that use content to generate traffic from social media, Missinglettr can prepare a year’s worth of social media updates with pre-filled images and quotes from your blog posts and other content.

The end result is an automated social media campaign that helps you get more from your blog content, all without the time investment of posting to Facebook, Twitter and other social media platforms manually.


Nusii is a proposal application designed for freelancers and service providers that need to send sleek, professional proposals to their clients and prospects.

Nusii includes a huge variety of branding options, letting you easily add custom logos and color options to your proposals. It also comes with a range of professional templates for projects like social media marketing, web design, sales consulting and other topics.

After you’ve created and sent a proposal, Nusii even allows your customers to sign online and commit to the deal, helping you avoid extra paperwork while protecting yourself with contracts for all of your ongoing projects.

Churn Buster

Churn Buster is a Stripe failed payment recovery and retention improvement tool that helps you reduce churn and increase your average customer lifetime value.

Designed specifically to stop failed payments, Churn Buster includes features like card update pages that you can automatically send to customers after a failed credit card payment, helping you keep records up to date and reduce card expiry churn.

It also includes tracking tools for staying on top of past-due accounts and undeliverable email addresses to further reduce churn. If churn is an issue for your SaaS business, Churn Buster’s more than 50% average recovery rate makes it a worthwhile addition to your toolkit.


Workable is a suite of online recruiting and applicant tracking tools to help you create visual hiring pipelines, schedule interviews and evaluate job applicants.

Designed for small and mid-sized businesses, Workable makes the entire process of hiring more manageable. In a few clicks, you can sort applicants into visual pipelines to track the status of your hiring efforts and evaluate applicants one by one with detailed profiles.

Workable also includes useful features like email and calendar integrations for scheduling interviews, interview kits and scorecards for ranking applicants and rich recruiting reports to make planning your recruiting strategy easier.


Usersnap is a bug tracking, feedback and support platform that makes it easier to improve your product and communicate with your customers.

Split into several features, Usersnap offers everything from issue and bug tracking to developer collaboration tools. It also includes an in-app conversation tool to help you communicate directly with your customers via your browser or mobile app.

Usersnap also features qualitative and quantitative feedback tools, giving you the ability to ask your customers for direct feedback on how you can improve your product and make sure your next iteration exceeds the last.


GatherContent is an online content management and collaboration platform designed for teams of writers and content producers.

Designed for content-based websites, GatherContent lets you organize and collaborate on your content in one place, without having to worry about word processing software or shared online folders.

It also includes simple migration into CMSes like WordPress, Drupal and HubSpot, saving you from having to copy and paste, fix formatting manually and re-add images and other content to your posts and articles.


Geckoboard is a live TV dashboard tool that helps your team members focus on the key metrics that matter to your business.

Designed for modern offices, Geckoboard displays your KPIs in a clean, easy-to-monitor display interface. Instead of checking up on key metrics manually, your team can glance up at a the TV for a live feed of KPIs such as total revenue, recently closed deals or average conversion rate.

Geckoboard includes built-in dashboards for sales, digital marketing, startups and a wide range of other situations, making it easy to incorporate into your existing business without too much of a setup process.


GoSquared is an analytics, live chat and customer intelligence toolset built to help you convert more of your visitors into customers.

Split into three modules, GoSquared includes a real-time analytics dashboard that lets you stay on top of your traffic sources and monitor visitor journeys in incredible detail. It also includes a variety of estimated metrics, ranging from bounce rate and pageviews to total visitors.

There’s also a sleek, beautiful live chat messenger, letting you communicate with visitors and convert them into customers, as well as a detailed customer intelligence platform that stores all of your contacts in one location.


Hiver is a customer support tool that lets you turn your Gmail inbox into a collaboration-ready helpdesk.

Built to integrate seamlessly with Gmail, Hiver lets you delegate emails to specific members of your team in seconds, making it easy to follow up on customer messages. It also lets you turn emails into tasks, helping you stay on top of open tickets and provide faster, better support.

Add useful analytics such as average time to response and time to resolve customer issues into the equation and Hiver stands out as a great tool for staying on top of support without relying on the usual expensive, overly complicated software.


Stride is a team communication tool that’s designed to manage everything from casual chat to weekly meetings.

Currently unavailable to the general public, Stride is available to specific people interested in early access. To apply, you’ll need to enter your email address and team size into the online registration form.

Key features of Stride include voice and video conferencing, group chat and direct messaging, built-in collaboration tools and a variety of helpful productive features like shared task lists and decisions.


Zoom is a video conferencing and web conferencing tool designed for meetings, conferences and webinars.

Built for businesses of all sizes, Zoom lets you hold video meetings for project discussions, team hangouts and training sessions. It also has video webinar features for holding marketing events, town hall meetings and educational events.

Beyond video conferencing, Zoom includes a lightweight but full featured instant messenger tool that lets you send text, images, video and audio files effortlessly from your computer or mobile device.


Calendly is a meeting scheduling tool designed to help you quickly and efficiently schedule calls and meetings with sales prospects, clients and customers.

Using Calendly, you can set up available times and create an online calendar that will sync your schedule with your existing appointments. As prospects and clients book meetings, Calendly will automatically update your schedule to block out specific periods of time.

Calendly integrates with tools like Google Calendar and Outlook, making it easy to add to your existing scheduling toolkit. It also includes a variety of features to help you set buffer times and avoid last-minute meetings that disrupt your schedule.

5 Cold B2B Email Templates to Add to Your Prospecting Process

Is writing each email from scratch slowing down your cold email prospecting process? Emailing prospects is a time-consuming process, and every saved second gives you an edge in bringing in new customers and closing new deals.

Since every prospect you contact has different needs and priorities, there’s no such thing as a “perfect” cold email. However, by using cold email templates, you can create a basic structure that can be adapted, tweaked and modified to suit each and every person you contact.

Below, I’ve shared five cold email templates to add to your B2B prospecting process, from initial contact emails to follow-ups and more.

The direct approach

When your product or service is perfectly suited to a prospect and there are clear signs showing their interest (such as tweets, hiring notices or competitive pressure), sometimes the best email sales approach is to be direct.

This direct cold email template uses the Problem, Agitate, Solve (PAS) formula to draw attention to a specific problem, agitate the problem, and propose a solution:

“Hi [Name],

I saw your recent tweet/job posting/blog post and noticed you’re searching for a team of web developers for your upcoming project.

I know how hard it can be to find reliable people for a project like this and I’d love a few minutes to share how we can assist you.

We’ve worked with a wide range of clients like [include several examples] and produced some significant benefits for them:

Benefit #1
Benefit #2

Are you available for a quick call to chat about how we can help you?”

The structure of this email is simple. The first sentence defines the problem — in this case, that the prospect is searching for a service provider. The second sentence agitates the problem by discussing how difficult it can be to solve.

Finally, it delivers a solution, along with a list of benefits to strengthen the solution. If you have a product or service that’s a perfect match for a prospect, this type of direct sales email is often all it takes to start discussing a potential deal.

The results email

Courtesy of SalesFolk, this cold email template focuses totally on results. It’s a quick, direct way to explain to a prospective customers exactly how you can help them achieve their growth goals or other objectives:

Subject: “10x [prospect’s company’s] traction in 10 minutes”

“Hello [Name],

I have an idea that I can explain in 10 minutes that can get [company] its next 100 customers.

I recently used this idea to help our client [SaaS company/competitor] almost triple their monthly run rate.

[Name], let’s schedule a quick 10 minute call so I can share the idea with you. When works best for you?”

In internal campaigns, this email template achieved a 57% open rate and 21% response rate. It also brought in 16 new paying customers. Here’s why:

  • It’s direct and to the point. There’s no time wasted explaining the problem or promoting the salesperson’s company. Instead, it leaps right into offering a compelling solution.
  • There’s a curiosity factor. What company isn’t interested in learning how it can 10x its traction in 10 minutes?
  • It uses real results to create social proof and credibility. Better yet, it (if appropriate) has a direct mention of a competitor, creating a sense of urgency and necessity for the target recipient.

Like all results-based emails, this type of template works best when you can back-up your value proposition. If you really do have an innovative solution or unique product, the curiosity-inspiring approach is often the most effective for inspiring prospects to take action.

The mutual connection email

Often, a friend, former colleague or customer is the most effective path for getting in touch with a sales prospect. If you have a mutual connection with a potential customer, by all means use it to start a conversation.

This email template uses a recommendation from a shared connection to break the ice, making what would otherwise be a completely cold email a little warmer:

“Hi [Name].

I work with/know [Connection], who recommended we get in touch. We work/worked together on [specific project]. I noticed you’re currently working on [project] at [company] and thought we could be a good fit for you.

We’ve helped [other companies/competitors] with [specific objective/task]. I’d love to talk about how we can help you too. Do you have any time in the next week for a quick call? If so, which day and time is best?”

The psychology behind this approach is simple — people are more likely to respond to a mutual connection than a stranger. By leveraging a connection to get your foot in the door, your email is far less likely to go ignored or deleted by the recipient.

The “appropriate person” follow-up email

No matter how much you research your prospects before contacting them, some of your emails will inevitably end up going to the wrong people within an organization. This email flips the usual sales script by asking for the appropriate person’s name and email instead of a phone call:

“Hi [Name],

I’m getting in touch to follow up on my last email. Since I didn’t hear back from you, I assume it went to the wrong person within your company.

Could you please let me know the appropriate person to talk to about [problem/project]?”

Short and simple, this follow-up email is often all that’s required to redirect the conversation in the right direction and restart the conversation with a prospective customer or client.

The “close your file” follow-up email

Sometimes, a prospect that seems like a perfect fit for your product or service ignores your first few emails. If you’ve followed up again and again only to be rebuffed or ignored, the “close your file” email can be a valuable tool for reconnecting.

Also known as the “breakup email,” this cold email template — penned by Bryan Kreuzberger — delivers an ultimatum to the person receiving the email:

“Hi [Name],

We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they’re either really busy or aren’t interested. If you aren’t interested, do I have your permission to close your file?

If you’re still interested, what do you recommend as a next step?

Thanks for your help.”

Since this email is so direct, it’s best used as a last resort when a prospect has stopped replying to your previous messages. It works well for several reasons:

  • It changes the tone of the conversation, from asking for something to giving the prospect a yes/no decision to continue the sales process.
  • It puts them in control of the situation by asking for permission to close their file for the month.
  • It flips the typical sales script by asking for their recommendation for how to proceed.

If you have a great lead that just isn’t taking action after several follow-up emails, the breakup email can be a great tool for restarting the sales process. Just don’t send it too early, or you’ll likely end up scaring away people that might otherwise be interested.

Get a hand-curated list of 10,000+ fast growing tech companies

GrowthList hand curates lists of fast growing tech companies, all sorted and organized to make launching your cold email campaign as easy as possible. How many can you convert into customers?

6 Ways to Prepare Before You Send Your First Cold Email Campaign

The most effective cold email campaigns are never spontaneous. Instead, they’re the result of a dedicated, deliberate planning process that involves everything from writing templates to finding and segmenting the highest-value targets.

Just like many other aspects of marketing and growth, the key to getting great results from your email outreach campaign is to put just as much time into preparing as you do executing.

Below, I’ve listed six of the most effective ways to prepare for your cold email campaign before you start writing, proofreading and sending. All are equally important, making them worthwhile additions to your to-do list if you’re new to the world of cold email.

Don’t have a list of cold email targets yet? GrowthList includes validated email addresses and Twitter account URLs for 10,000 founders/CEOs of fast-growing software companies, helping you get up and running with cold email without the extended research time.

Emailing in volume? Use software strategically

The software you use to prepare, customize and send your cold emails can have a huge effect on the final results of your campaign.

This effect can be positive or negative, depending on how you use cold email software. Treat email outreach like a conventional email marketing campaign and there’s a chance you’ll get few or no replies; treat it like one-on-one conversation at scale and you’ll fare much better.

The keys to using effectively using software as part of your cold email campaign are to choose the right tools for your needs and to use them strategically.

For example, you can use software to make contact with prospects you think aren’t as likely to convert into customers, saving you time and effort. Meanwhile, you can contact the prospects you believe are the most valuable directly, letting you focus your efforts on rewarding targets.

I’ve included some of my favorite cold email tools in my list of tools for sending and managing your email outreach. Whichever tools you opt to use, thinking of software strategically can help you save large amounts of time and ultimately get better results from your outreach efforts.

Create your cold email templates ahead of time

It’s important to prepare several cold email templates ahead of time. This saves you from having to come up with emails spontaneously and gives you a great ‘base’ of email content to build on as you reach out to new prospects.

If you have an existing cold email that’s worked for you in the past, you can add it to your email outreach templates list as a template to use in your campaign.

If not, I’ve put together a list of give cold email templates that are great for things like B2B email prospecting, networking with founders/high-level staff and reconnecting with old prospects that have gone inactive.

Having templates a single click away makes it much easier to take action and start reaching out to your target list, saving you from making excuses or experiencing writer’s block when it’s time to launch your campaign.

Prepare your follow-up before you click send

Just like it’s important to have a range of email templates ready before you start your campaign, it’s also important to prepare your follow-up emails before you initiate contact.

Preparing a variety of follow-up templates ahead of time lets you reply far faster when prospects respond to your initial email. It also lets you guide your email conversations down a specific path and towards a predetermined goal, removing some of the uncertainty of email outreach.

There’s nothing quite as frustrating as having hundreds of emails to follow up on without a clear understanding of what you should say. Follow-up templates completely solve this problem.

If you use tools like Boomerang, you can schedule automatic alerts if a prospect doesn’t reply to an email within a specific time frame, letting you quickly and easily queue up the right follow-up template to reignite the conversation and move things forward.

Identify high-value prospects for personalized emails

To most people, there are two ways to do email outreach. The first is to use tools like Reply to reach out to a large audience at scale, using a lightly personalized email template that can be sent on autopilot.

The second is to take the opposite approach and reach out to each prospect with a completely unique, personalized and manually written email.

There’s also a third way to do email outreach. If you have a list that’s made up of high-value and mid-value targets (for example, a few “exact match” businesses and hundreds of prospects that don’t seem quite as matched to your offer) you can combine automation and manual email.

The most effective way to do this is to remove high-value prospects from your mail outreach list and instead set them aside for personalized, unique contact.

This way, you can prepare engaging, precise and specific emails for your highest-value targets while using software to automate and optimize the rest of your email outreach. The end result is a faster, more efficient process that helps you invest your time where it’s most needed.

Use the 3-B plan to eliminate fluff and get to the point

Every decision-maker has received an overly long and needlessly detailed sales email at some point in their career. Most of these emails end up where they belong — in the trash folder of the recipient’s email inbox.

While there’s no perfect length for a cold email, most data shows that emails between 50 and 200 words in length achieve the highest response rates. This means that if your default email template is long and detailed, you’ll need to do some thorough editing before you send it.

One way to do this is by using the 3-B plan, which dictates that cold emails should make use of brevity and bluntness, all while using basic language that anyone can read and respond to.

In short, avoid sending emails that are overly long and full of fluff. While there’s nothing wrong with a detailed email that runs slightly over the 200 word limit (as long as it feels natural), your outreach emails definitely need to be free of fluff and needless information.

Make it as easy as possible to book an appointment

Finally, you should always have your post-response appointment process worked out before you start emailing.

The key to turning responses into appointments is to make the process of scheduling a call or meeting as simple as possible. If it takes more than a couple of clicks or a few keystrokes for your recipients to schedule a meeting with you, your process is probably too complicated.

An easy way to solve this problem is to use email software like Mixmax, which lets you share your availability with email recipients and let them schedule appointments with a single click.

You can also do this by creating appointment slots in Google Calendar, although the process isn’t quite as slick as Mixmax.

Get 10,000 validated founder and CEO emails for your cold email campaign

GrowthList is a hand-researched list of 10,000 fast-growing tech companies with validated CEO and founder contact information. How many do you think you can convert into customers?

Hiring Remote Talent in South East Asia

One of the best things about traveling is being exposed to opportunities that can help your business.

Over the past 12 years, I’ve spent a lot of time in South East Asia. It’s an amazing region, and more than ever before, I’m seeing heaps of talented individuals moving here for lifestyle reasons – not money reasons.

The great weather, food, fast internet, low cost of living (compared to the west) and the huge surge of great co-working spaces in the region are all big draws.

But there’s a problem for talented outsiders: finding work – outside of teaching – is really difficult here.

Companies often face restrictions on how many foreigners they can employ. Getting employees work permits and visas is often a hassle. And many countries in the region have minimum salary requirements that are vastly different for a foreign worker versus a local worker.

But this represents a huge opportunity.

With so much talent moving to South East Asia for lifestyle reasons, many are turning to tech startups to find work they can do remotely.

And while this is somewhat of a gray area right now, some countries in the region have started to understand how big this market will become. For example, it wasn’t long ago there were reports of Thailand introducing a “Digital Nomad” visa.

So how can you take advantage of this opportunity?

Simply put, get comfortable hiring remote workers. And if you want to stretch your runway further, get good at finding and retaining skilled workers who want to live in South East Asia.

Some Tips

I’ve not only hired talent in South East Asia myself, but I’ve also helped friends hire many talented folks here and what follows is some of the lessons I’ve learned along the way.

1. Understand the cost of living a great lifestyle varies vastly depending on what city/country you live in. For example in South East Asia, you can have a 2 bedroom apartment with a part-time maid and eat out 3 times per day from $1,000 per month. I’ve never been to San Fran, but I’m guessing you’d need to 10x this cost in order to live the same lifestyle.

2. Teaching here is the only reliable source of employment for foreigners who want to live in the region (there are obviously exceptions). But here’s the kicker – most schools are horrible to work at. I’ve never met a teacher here who loves their teaching job – and most are just doing it for the $$$ (which presents a worrying topic I’ll save for another day).

3. Most teaching gigs in the region pay between $1,000-$2,000 per month. And it’s safe to say most expats here would jump at the chance of working remotely from home or at coffee shops for the same salary, or less.

4. The best places to find talent in the region are the local CraigsList boards and specific Facebook Groups. Here are a few to get you started:

5. When you’re in the interviewing stage, ask candidates to complete a simple task when applying for the position. For example, you could request candidates to use a specific subject line and introduce themselves in exactly 3 paragraphs. You’ll find 90% of applicants won’t follow these simple instructions – which are not only red flags – but also give you the opportunity to focus on the 10% who can.

6. Read this guide on how Automattic (the team who run WordPress) hires remotely. I’ve shared this guide more than any other over the past few years as it’s so good.

7. Once you’ve narrowed your potential hires down to a small list, give each of them a paid project to work on. For example, if you’re hiring a copywriter to update your blog, pay them to write a 1,000-word article. Not only will you be able to evaluate their writing skills, but you’ll also be able to see if they can keep to deadlines and access their ability to communicate.

8. Understand becoming successful at hiring remote team members is 99% communication. If there’s a failure somewhere, there’s a good chance it’s your fault for not communicating properly.

I hope the above helps. If there’s something I missed, please let me know on Twitter.

How I write my daily to-do list

Writing my to-do list every evening for the next day ahead is easily the most important task I do with my business every day.

If I don’t write what I need to get done, I’m a mess. I’ll find myself switching back and forth between multiple tasks and at the end of the day realize I haven’t been as productive as I would have been with a solid to-do list in front of me.

I was lucky to understand this early on in my career, which has meant I’ve been fine-tuning my daily to-do list for 12+ years now. What follows is how I format my to-do list every night – and why it’s my best iteration yet.

Pen and paper is the best way to write a to-do list

While there are hundreds (thousands?) of to-do list and note taking apps out there, many of which I’ve tried and tested, I personally feel you can’t beat using pen and paper.

There are a few reasons for this.

For one, writing your to-do’s on a pad means the list is constantly beside you while you’re working instead of hidden away on your notebook or phone.

Secondly, there’s something really satisfying and special about crossing each to-do item off your list upon completion – and ending the day with all to-do items crossed off.

Side note: I like to use small note pads (about the size of a smart phone) and use one sheet of paper per day. If you stay in hotels often, look to see if there’s a note pad at the desk as these are often the perfect size!

How to keep your to-list organized

I store my never-ending list of tasks and ideas in a Google Spreadsheet and save it as a Bookmark so I can open it easily.

This gives me a clear picture of what needs to get done long-term, let alone unclutter my brain, and I’ll often look at this to pick out the tasks I want to complete the next day.

I only write down what I want and can accomplish the next day. There’s no point adding all your tasks to your daily to-do list, so I highly recommend breaking big projects down into smaller tasks.

And always start with a fresh piece of paper each day. It’s hard to explain why this is so important, but it really does provide you with a clean slate to start the day ahead which will have a profound impact on your productivity.

Side note: If you missed some tasks from the previous day, either add them back to your Google doc or onto the next day’s to-do list.

Why you should focus on Product, Marketing and Sales every day

In my view there are 3 primary tasks a bootstrapper or founder of a lifestyle business with a small team should focus on:

  • Product
  • Marketing
  • Sales

That’s it.

If you split your time evenly between Product, Marketing and Sales, I believe your business will have a much higher success rate and bring less stress to your life.

Let me explain.

Product – Whether you’re improving an existing product, adding new features or building a new product from scratch, our businesses live or die by creating great products users want. This is why I’m happy dedicating a 3rd of my working day to product.

Marketing – You need to let your target audience know your product exists. Again, this is why I’m happy to spend another 3rd of my day marketing my products – whether that’s Facebook advertising, email outreach, publishing content, analyzing stats etc.

Sales – The foundation of a good business is pretty simple – you need to generate more revenue than you spend. This is why I think you’re final 3rd part of the day should be spent on sales. Tasks could include taking calls, responding to emails or improving your sales funnel etc.

Here’s what my to-do list looks like

My to-do list will be very different from yours, but after 12 years of fine-tuning my list, I start each working day with the following headings:

  • Writing (aka Marketing)
  • Sales
  • Product
  • Personal
  • Inbox Zero

I add writing first as I’m my sharpest just after my morning coffee. I also add Inbox Zero at the end of my working day as for me, answering emails takes the least amount of brain power.

Personal is where I add tasks that are not necessarily related to my business – for example booking flights, or educating myself on a particular topic I’m interested in.

Will you give it a try?

Hopefully the above will help you write a better daily to-do list that will help you focus on the areas that really matter and make you more productive.

Give it a try, and let me know how you get on via Twitter.

How to email 10,000 tech startups at once

The following guide outlines how I emailed 10,000 startups using GrowthList, my hand-researched list of 10,000+ fast-growing start-ups, for a new project I’m working on.

The Project

In 2015 I launched FoundersPerks. It’s a collection of exclusive perks and discounts from some of the hottest tech startups.

The business model is simple: pay a one time fee of $99 and users receive a .pdf with details on how they can access all the perks (normally via promo codes).

I haven’t updated the project since I first launched it and some of the promo codes have expired. So I’ve been keen to relaunch it, but want to make sure that v2 gave away the perks for free, so upcoming startup founders could use the discounts to build cool stuff.

While in the shower last week (shower ideas – don’t you love them?!), I come up with the idea to provide users one exclusive perk per day, for free, via a year long email sequence using ConvertKit.

Almost like a Christmas advent calendar I had over the holiday season as a kid, everyday subscribers would be introduced to a cool new product that could help their business and be able to access the product at a discount.

To cover the cost of the project, I’ll charge 30 companies who want to have their perk delivered to subscribers within the first 30 days of the email sequence.

Within a few days I had designed and coded the new site (I still need to make it mobile responsive and add a logo – but the signup form works if you want to subscribe) and got thinking about getting another 300+ tech companies to offer a perk and have 30 of them pay me $399 to have their perk go out first.

Enter GrowthList

GrowthList is my hand-researched list of 10,000+ fast-growing tech companies I’ve been building over the past 18 months so it made total sense to use this.

I include both a generic email (think [email protected] or [email protected]) and the founder’s email (if it’s publically available) in the list.

Knowing this didn’t really require the attention of the founder/CEO, i.e it was more suitable for the sales/marketing department to handle, I decided to use the generic email for this campaign.

Pro tip: Emailing the generic email is a great way to get an introduction to the right person at the company.

GrowthList is split up into separate files for each market so I simply exported and combined both the company name and the generic email from each list into a new Google doc. I left out the 2 Shopify lists knowing these companies would not be a good fit for this project.

With my list of companies with validated emails ready – which is really important by the way – it was time to write and send the email.

The Email

As I outline in my ‘beginner’s guide to acquiring new customers with email outreach‘ guide, I wanted the first outreach email to:

  • Be clear, short & direct
  • Offer validation (i.e the name dropping)
  • Encourage each company to respond (so I can follow-up with those who didn’t respond)

Here’s the email I settled on:

My name is Chris Osborne and I’m the founder of FoundersPerks.com, a collection of exclusive discounts from some of the best product/services companies in the world, including Stripe, MailChimp and many more.

I’m currently revamping the project and I wanted to reach out to see if {company name} would be interested in offering a perk?

If so, please respond back and I’ll happily provide you with more info including a mock-up of the new site and approach (the new perks package will be free).

I look forward to your response.



Pro tip: Always write outreach emails the day before you are due to send them so you can revisit the email to make adjustments and improvements. This extra time nearly always produces a better email.

Sending the email

I used EmailOctopus to send the email. It’s a great service that integrates with Amazon SES and is both very affordable and super easy to use.

Here’s what the process looks like after you’ve signed up for an account:

The first step was creating a new list and importing my contacts. Easy stuff.

The next step was to setup the email campaign. I’m not a fan of tracking link opening as this increases the chance of your email going into the ‘Promotions’ folder with GMail users – So I deactivated this setting.

I then tested the email a few times and when I was happy with the formatting, I clicked ‘Send’.

The results

All in all the campaign was a huge success.

Within the first 24 hours of sending the email it has a 49.89% open rate and I was able to respond to 600+ companies who were interested in learning more.

I expect these figures to increase over the next few days and with some follow-ups, I’m confident I can reach my goal of getting another 300 companies onboard to help startup founders.


1. Next time I do a big send like this I’ll have my email address setup with HelpScout so my assistant can log in to help respond to the incoming leads. With such a vast quantity (that’s not a complaint, by the way!), it took me a good few hours responding to everyone.

2. I’m very active with Twitter and Facebook advertising and I know a good quality lead costs anywhere from $2 to $5 each. With a response rate of 600=, the incoming leads I was able to obtain from this email outreach cost a heck of lot less (and took 1 day compared to weeks with paid ads), which confirms the power of highly targetted email outreach.

3. If you have any questions I didn’t cover here, please feel free to ping me on Twitter.

4. Don’t forget to check out GrowthList which made this campaign possible.

A beginner’s guide to acquiring new customers with email outreach

Here’s how I use email outreach to onboard new paying customers, and how you can too.

For the last three years, I’ve been updating a newsletter curating the best business, tech and design news. Since its launch, it’s grown from a tiny audience into an informational staple that reaches 10,000+ people every week.

And like most startup founders, I started my product (newsletter) on the assumption that customers (sponsors) would come to me in droves and I’d never need to think about sales.

But sadly, they never came.

In the first 6 months after starting the newsletter, I received a grand total of zero emails from potential sponsors.

Does this sound familiar?

Realizing that results wouldn’t come without work, I quickly began reaching out to the companies that I thought were a good match for my audience. And having done this daily since then, I’ve sold out almost every weekly sponsorship opening for 2+ years.


By being proactive with reaching out to companies that are a great match for my product (in this case, my audience).

I introduce myself, explain how my product (newsletter) can help them and let them know that I’m free to answer any questions they might have.

That’s it. There’s no trickery or anything misleading going on. It’s direct, honest and effective (just like cold email outreach should be). I share how sponsoring my newsletter can help them acquire more customers, and let them know that I’m free to provide more information.

Here’s how you too can acquire new customers with email outreach

After sending tens of thousands of outreach emails, and receiving even more from other companies interested in working with me (an inevitability with having a large audience), I have a good grasp of what makes a great outbound email, how to prompt responses and more importantly, what not to do when reaching out to your ideal customer base.

I’ve also discovered that many of the “rules” of cold email you see mentioned online aren’t as set in stone as you’d think, and that many of the techniques you’ll see mentioned for capturing attention and gaining interest can be highly ineffective if used improperly.

Below, I’ve broken down my email outreach process into six tips. If you have a product or service to sell and an audience you’d like to reach, I’m sure you’ll find them valuable.

1. Make sure the companies you’re targeting are a great fit

The most common email outreach mistake isn’t writing a bad subject line or writing your email poorly — it’s reaching out to the wrong person or the wrong company.

The great myth of email outreach is that you need a perfectly crafted email to get in touch with potential customers. Not so. If you target the right audience, even an incredibly simple email is usually enough to get a response.

Before you even start writing your email, make sure the companies you’re targeting are a good match for your product or service.

Spend a few minutes browsing their website and ask yourself: “If I ran this company using my own money, would I have a need for my product?”

If the answer is “no,” no amount of writing or sales skills are likely to help. If the answer is “yes,” there’s a good chance you’ll receive an enthusiastic response if you reach out with the right type of message.

Shameless plug: The goal of GrowthList is to help you save months of research in finding the right companies to target. This is why all of our leads are grouped into targeted lists. Instead of spending your time and energy on research, you can work your way through a targeted, highly specific list of leads instead.

If you decide to research companies on your own, make sure they’re a great fit, as few things are as irritating than receiving a cold email match from a business that just isn’t a good match for your objectives.

2. Make sure the email addresses are valid

Bounced emails are troublesome in that no matter what tool you use for sending the outreach emails, you’ll eventually start to experience deliverability issues.

Email software is designed to send real emails to real email addresses. If you try to send your outreach emails to too many inactive addresses, you run a high risk being flagged as a spammer and having your delivery rate cut down by a significant margin.

As a cold emailer, that’s definitely not something you want.

With GrowthList, we validate every email address to make sure you aren’t reaching out to old, inactive or bad email addresses and risking your account.

If you’re reaching out to email addresses you’ve found on your own, make sure you check that they’re correct using email validation before you send anything to avoid bounces and limits on your ability to effectively reach out to customers.

3. Keep the initial outreach email short and simple

The best initial outreach emails are short and get straight to the point. They should be understood in seconds and should engage enough interest and curiosity to warrant a response.

Having received thousands of cold emails myself, I really wish everyone followed what I call the “3 sentence rule”:

  1. Use the first sentence to briefly introduce yourself, what you do and if possible, add validation (impressive numbers, clients etc.) and/or customization (Hey Bob, I saw you were in Mexico last week…)
  2. Use the second sentence to explain how you can help. This is basically your elevator pitch on the email waves in a few words. Be as precise and clear as possible.
  3. End the email by being clear on what action you would like the reciprocant to take (i.e, agreement to take demo call or additional info to be sent via email).

Here’s the exact email I send at FoundersGrid that follows the above principles:

Hi Bob,

My name is Chris and I’m the founder of FoundersGrid – a weekly newsletter that is read by over 10,000 founders, product managers, designers and VC’s in tech.

Would you be interested in getting [company name] in front of our readership? If so, we have a couple of sponsorship openings coming up next month and as I’m sure you’ll agree, I think your product and our audience is a perfect fit.

Who is the best person at [company name] I can discuss this further with?



Short emails work.

The vast majority of people don’t have the time or desire to read a long, detailed outreach email. Keep your email short and simple and they’ll be able to get straight to the point without seeing an intimidating wall of text in their inbox.

4. Use a tool to speed up the process and help you stay on top of things

Email outreach is a time consuming process, especially if you’re reaching out to completely cold leads. It’s also a process that becomes more challenging as your list grows and you form more relationships with prospects and customers.

Although it isn’t essential, I highly recommend using a cold email outreach tool to help you stay on top of your campaign.

If you are just starting out, Mailshake, which integrates with your GMail account and includes a huge range of automation features including templates, bulk sending and response management, is a great tool that will make email outreach much easier for you.

5. Follow up!

Most people won’t respond to your first email. Even highly interested customers will ignore your email simply due to reading it at the wrong time. By following up, you give people that are interested an opportunity to connect with you when they do have the time to engage with you.

If you contact someone and don’t receive an outright “no” as a response, follow up. Even if your follow up email is just a quick “Did you have time to read this?” message, there’s a good chance you’ll catch them at a good time and earn a response.

6. Respect those who aren’t interested

There’s nothing more annoying than a persistent salesperson. If you follow up with a prospect and they are not interested, it’s much better to respect their decision and move on than to try and change their mind.

Persistence has a place in sales. However, your time is valuable. Move on to a stronger lead and you’ll get much better results than you would by trying to turn a “no” into a “maybe.”

In closing

When done right, email outreach is an amazing strategy for acquiring new customers. One of the best qualities of email outreach is that it’s something anyone, from any company, in any location can do.

However, most startup founders approach it the wrong way. Apply the tactics above and you’ll get far better results from your email outreach campaigns.

If you have any questions on the above, feel free to send me an email and you’ll receive a response from me personally.