Listicles still work (amazingly well)

Over the past few weeks, I’ve got back to publishing in-depth lists of products to generate exposure, traffic, and links for GrowthList.

And boy is it working.

Here are some examples:

  • 50 FinTech Startups – This post received over 4,000 targeted visitors within the first 4 of publishing.
  • 50 B2B Startups – This post received over 3,000 targeted visitors within the first week of publishing.

I went back to look at others I had published in 2015, and again, the results are amazing:

  • 50 New York Startups – Since publishing this list in April 2015 the post has generated 37,647 organic page views.
  • 50 Singapore Startups – Since publishing this list in May 2015 the post has generated 36,380 organic page views.
  • 50 Amsterdam Startups – Since publishing this list in June 2015 the post has generated 22,504 organic page views.

Long-term organic traffic and links. Nice!

So this is just a friendly reminder that “listicles” still work. Just make sure you make them high-quality + valuable 😉

If you don’t have the time to research and write one for your blog (they are really time-consuming to put together), my team may be interested in writing one for you. Send me an email if you’re interested: chris@kintu.co.

50 FinTech Startups Disrupting The Finance Industry

The FinTech space is full of exciting companies with interesting new products right now, from a wife range of new payment processors and innovative fraud prevention companies to new blockchain technology providers.

Many of these companies are seriously disruptive, with technologies and offerings that could potentially change the entire way we transfer money, make payments and manage our financial lives.

As such, the FinTech industry is a great one to keep track of, whether for outreach and prospecting or just to get a feel of the rapid progress being made in digital finance.

Here are 50 FinTech startups that I’m currently tracking and excited about, and those that I think should be on your radar too:

Robinhood

Robinhood is a stock brokerage app that lets you invest your money without the usual fees and commissions. With $0 fees for every trade, Robinhood offers one of the most affordable ways to get started with stock investments.

Unlike most stock trading platforms, Robinhood is designed for simplicity. You can buy and sell stocks at the market rate or place stop loss orders and limit orders. Right now, there’s no short selling or other advanced options, making Robinhood better for beginners than expert investors.

How does Robinhood offer all this without any fees? Well, the free app is subsidized by a $10 per month premium version called Robinhood Gold, which provides extra buying power and access to after-hours trading.

And how are they doing? The team at Robinhood provided me with the following stats:

2M users. $75 billion transacted so far. 50% of investors are first-time investors. Average user is 29 years old. $1.3 billion valuation, with $176 million raised from NEA, Index Ventures, DST Global, and Tchrive Capital.

Marqeta

Marqeta is a debit, credit and prepaid card platform that lets you create and manage company funded credit cards. In a few clicks, you can configure, load and manage all of your cards to let your your staff, clients or customers spend with or without limitations.

Designed specifically for developers, Marqeta connects directly to payment card networks such as Visa, Discover and MasterCard, letting you enjoy fast, effective and affordable service with no intermediaries to slow things down.

The Marqeta platform supports both virtual and physical cards, with physical cards designed and produced to your exact specifications.

CEO Jason Gardner tells me:

Marqeta’s unique payment feature, Just-in-Time “JIT” Funding allows companies of all sizes to authorize their own card transactions using a patent-pending process that modernizes how companies engage with transaction processing via Open APIs. With JIT Funding, you can optionally add spend controls via the Marqeta API that limit purchases to specific vendors or types of vendors and/or that cap the frequency and maximum dollar amount of purchases.

CurrencyFair

CurrencyFair offers fast, convenient and affordable money transfer services, letting you send money in a wide range of currencies without the usual interbank commissions and additional fees.

The biggest advantage of CurrencyFair is its fee structure. Sending money into your account is completely free, with international transfer fees of just £2.50 and exchange rate margins of just £6.00 per £2,000 transferred.

Beyond the low cost, CurrencyFair also offers a speed advantage, with most money transfers completed in one to five business days — a faster pace than the majority of banks.

CEO Paul Byrne shares:

CurrencyFair was originally founded in 2010 as the world’s first peer-to-peer currency exchange platform. Our goal has always been to reduce the cost of international money transfers, by avoiding the excessive fees charged by banks. We’ve now grown into a community of over 100,000 users, who to date have saved over €180m by accessing FX rates substantially better than those offered by banks and brokers.

Final

Final is an online credit card service that lets you provide a unique credit card number to every merchant, protecting your real financial information from data breaches and helping you avoid the long, frustrating process of canceling your credit cards after a data breach.

It also makes it easier to cancel unwanted subscription payments. Instead of having to call the merchant or cancel your card, all you need to do is deactivate the Final card number you used for that specific transaction.

Final even allows you to set limits for each merchant, helping you avoid being overbilled for a product or service you’ve purchased on recurring billing. If you do a lot of online shopping and want to stay in control of your spending, Final is definitely worth adding to your financial toolkit.

CEO and Co-Founder Aaron Frank tells me:

Final has built its own modern credit card technology stack – something unique in the industry – and in addition to our consumer card offering we have dozens of banks and co-brands who are looking to issue cards on our platform.

Trulioo

Trulioo is an online identity verification service that lets you instantly verify four billion people in more than 60 countries. Designed to prevent fraud, Trulioo uses data such as identify, age and address to verify individuals and match customers to existing profiles.

As you’d expect for such a massive app, Trulioo uses a variety of databases to provide reliable, high quality identity data. Records include utility bills, credit bureau information, government IDs such as passports and driver’s licences, and even social and mobile CyberID data.

If fraud is an issue in your industry, Trulioo’s huge amount of data and useful identity verification tools make it a great app to add to your collection.

We’ve been experiencing rapid growth the past few months. Since January the number of Trulioo employees has doubled, and we plan to double our team once again by next year, bringing us to a total of 100 team members.

Finimize

Finimize is a financial news service and financial guidance platform designed specifically for a millennial audience. Designed for simplicity, it takes less than three minutes to get started with Finimize MyLife and start becoming your own financial adviser.

There’s also a Finimize newsletter, which lets you stay on top of the most recent financial news and developments in just a few minutes a day. Both tools are free, making it easy for people with an interest in improving their finances to start proactively learning and taking action.

Co-founder Max Rofagha tells me:

At Finimize, we’re on a mission to empower our generation to become their own financial advisers. We started by creating a community of people who are interested in better understanding the world of finance via our free daily financial newsletter. Without any marketing spend, we’ve grown this community to more than 130,000 people. Now, we’re introducing a new product to our community: Finimize MyLife – it allows you to create a financial plan within a few minutes and we’ll help you execute it. We already have more than 25,000 people who have registered to get access to it.

Affirm

Affirm is an online consumer finance service that lets you pay over time for your purchases with a simpler, faster application process than most financing options.

Buying things with Affirm is simple. If a store accepts Affirm, customers can check out using an affordable payment plan that fits their budget. Payments are tracked every month until the loan is fully repaid, making it easy for customers to stay on top of recurring payments.

For businesses, Affirm offers a simple way to make your product or service more affordable for customers and increase your conversion rates. Used by companies like Jomashop and Reverb, Affirm is available for e-commerce platforms ranging from Magento to Shopify and more.

TAB

TAB is a marketplace finance analytics and intelligence service that provides new insight into financial data for asset managers, banks, academics, consultancies, hedge funds, agencies, investors and service providers.

Designed for a variety of audiences, customers can use TAB to find sales leads and discover opportunities, explore new asset classes, research investment opportunities using the latest, more accurate data and even use crowd finance data to run more successful fundraisers.

TAB covers a variety of marketplaces, including crowdfunding and marketplace finance, giving it immense potential value for everyone from investors to banks, funds and agencies.

CEO Emily Mackay shares:

TAB now covers around 1000 platforms globally, processing billions of data points on around 6 million instances of online capital raising.

Artivest

Artivest is a technology platform that digitizes private equity and hedge fund investing for the high net worth channel. Artivest applies the user-focused operations and technology of popular e-commerce platforms to the experience of investing in private alternatives.

With a single log-in powering diligence, subscription and ongoing reporting, Artivest provides a complete solution for advisors to scalably grow their alternatives business.

CEO and founder James Waldinger shares:

Individual investors are demanding that their advisors offer compelling investment opportunities and that they use technology to help them manage their wealth more effectively and more transparently. Advisors and advisory firms appreciate how Artivest has removed the “pain” from all parts of the investment lifecycle — qualifying the client, sharing marketing materials, affecting subscriptions and integrating reporting results.

Raisin

Raisin is a deposit marketplace that lets you decide where to invest your money in Europe. The platform offers 100% deposit protection for up to 100,000 EUR per customer and bank, allowing you to invest with confidence.

After you’ve transferred funds into your Raisin account, you can place your funds into a range of partner banks through term deposits. With competitive interest rates, Raisin offers a higher rate of return on your investment than many other deposit options.

CEO and co-founder Tamaz Georgadze shares:

What makes Raisin special is that we have managed to integrate with almost 40 banks across Europe. Our customers also feel this way and currently invest a billion euros into savings products every quarter via the Raisin platforms.

Track

Track is a tax management platform for freelancers and other self-employed people that lets you save time and automate large aspects of your tax planning.

When you receive money from a client or customer, Track lets you automatically set aside some of the payment for taxes. The money that you owe is tracked automatically and payments to the IRS are filed effortlessly in the background.

Aimed at US-based freelancers, Track can even connect you with a network of CPAs for more complicated tax questions and professional advice.

CEO and co-founder Trent Bigelow shares:

Track is the only app that automatically withholds enough for self-employment taxes. Track has analyzed more than $50 million in transactions and resulted in tens or thousands of hours saved for our members.

Paybase

Paybase is an end-to-end payment solution that lets you manage everything from payments to risk in one interface.

Designed for startups, small businesses and crowdfunding websites, Paybase offers a complete payment infrastructure. Licensed as an EMI by the FCA, it manages everything from offering a variety of payment providers to taking care of compliance and risk management.

Add comprehensive security and 99.95% uptime into the equation and Paybase stands out as a great end-to-end payment option for startups that need to accept payments, monitor fraud and stay compliant with financial regulations.

CEO Anna Tsyupko shares:

With Paybase, payments infrastructure finally becomes a real engine for innovation – helping you build better products.

AngelList

AngelList is a recruiting and investment platform designed to connect job seekers, founders and investors. Used by companies like Facebook and Uber, AngelList is a great place to search for new opportunities at rapidly growing technology companies.

From an investment perspective, AngelList makes it easier to identify early-stage startups and build a portfolio of investments. Investment opportunities on AngelList range from deal-by-deal investments to startup funds that provide exposure to 150+ different investments.

If you’re looking to get involved in the startup community, whether as an investor or employee, AngelList is a must-have resource for discovering and capitalizing on new opportunities.

Coinbase

Coinbase is a digital currency exchange that lets you buy and sell everything from bitcoin and litecoin to ethereum. Coinbase’s mobile wallet works on a variety of devices, letting you carry your digital assets with you anywhere you go.

Whether you’re interested in investing in digital currencies or purchasing bitcoin for shopping, Coinbase includes all of the digital currency features most people will need in a simple, sleek interface that makes the process of using digital currency less intimidating.

Is Coinbase the most powerful digital currency platform on the market? No, but it does offer a level of user friendliness and simplicity that makes getting started with digital currency a breeze, even for complete beginners.

Square

Square is a credit card processing platform that lets your small or mid-sized business accept credit cards anywhere. Designed for retail and simple point of sale, Square includes all of the payment processing tools the average small business could ever need.

Using Square, businesses can accept all major credit cards and receive bank deposits in as little as two days after each transaction. Square includes a full point of sale system, making it easy to set up your products and services and manage your inventory in real time.

You can even take out a loan from Square Capital, letting you fund your business using existing cash flow to prove you’re credit worthy.

Stripe

Stripe is an online payment processor that makes accepting credit cards faster, less stressful and less expensive. Designed for small and mid-sized businesses, Stripe lets you quickly add the option to pay by credit card to your website, helping you increase your conversion rate.

With a built-in checkout, Stripe lets you add credit card processing to your e-commerce website or service business in just a few clicks. You can even customize the payment flow to match your site’s design and create a better purchasing experience for users.

At 2.9% plus a small transaction fee, the cost of using Stripe is very reasonable, and for most businesses, significantly cheaper than setting up and maintaining a private merchant account.

SoFi

SoFi is a modern finance company that offers affordable rates for mortgages, personal loans and student loan refinancing. An online-only lender, SoFi aims to use its lower operating costs as a way to provide more affordable financing to customers.

Applying for a mortgage or personal loan through SoFi is quick and simple. All applications are processed online, with applications reviewed using criteria ranging from a traditional credit score and debt-to-income ratio to factors like education and estimated cash flow.

SoFi also offers investment management, letting you invest your savings into diversified index funds with no fees for your first $10,000 invested.

Monzo

Monzo (or Monzo Bank Ltd), is an online-only bank that bills itself as the “bank of the future.” It’s built specifically for your smartphone and offers everything from no-fee international transactions to smart receipts for the purchases you make using your card.

Useful features of Monzo include spending tracking, which lets you keep track of your monthly spending and track it against a predetermined spending goal. Monzo also calculates data like your average spend at specific businesses, from cafés and retailers to gas stations.

Finally, there’s even a contact book, letting you quickly and easily save friends, family members and colleagues to quickly and easily send cash in a few clicks.

TransferWise

TransferWise is an online money transfer and currency exchange service that lets you send and receive money from friends, family members, colleagues and customers without being subject to the usual exchange and transaction fees.

Billed as a way to get the “real exchange rate,” TransferWise offers cheaper currency fees than banks and online money transfer services like PayPal. It also offers borderless accounts that let you send, receive and store money in a variety of currencies.

If you’re a frequent traveler or entrepreneur who buys and sells products and services in foreign currencies often, TransferWise can help you shave a huge amount off your total transaction fee spending.

Blockstream

Blockstream is a blockchain technology provider that produces sidechains and other bitcoin applications. After releasing its Liquid sidechain in 2015, Blockstream announced that it will soon offer Blockstream Satellite in the future.

As well as its technology, Blockchain is one of the largest contributors to Bitcoin Core — a full featured bitcoin client that was first released in 2009.

Wealthfront

Wealthfront is an investment management startup that offers free management services for the first $10,000 you invest. After connecting your accounts, Wealthfront analyzes your data to find insights and potential investment opportunities.

Based on your financial data, Wealthfront can suggest tailor-made strategies to help you reach your financial goals. Through the software, you can execute a variety of investments to put your money to work and produce measurable, real progress.

As for the cost, Wealthfront only charges a 0.25% annual advisory fee, without any commissions or hidden fees.

Revolut

Revolut is an online banking service that removes all currency exchange fees from transactions, letting you send, receive and spend money without the usual commissions, fees and other costs involved in international commerce.

Built around the RevolutCard, this makes Revolut perfect for frequent travellers that need to pay for products and services and withdraw money in foreign currencies. Revolut also lets you send money in more than 26 currencies, all with minimal fees.

You can also deliver money requests to your contacts for things like rent and purchases, making it easy to keep track of small debts and payments.

Nutmeg

Nutmeg is an online investment management service that allows you to build a diverse online intelligent portfolio. Investments through Nutmeg are fully managed, meaning you have a team of experts at your side for tasks like diversifying and managing your capital.

Like other online investment management platforms, Nutmeg charges a fee for its services. For the first £100,000 you invest, you’ll pay a 0.75% commission. For anything beyond £100,000, it only costs 0.35% of your total investment.

Bitflyer

Bitflyer is a Japanese bitcoin exchange and marketplace that lets you quickly and easily start purchasing and storing bitcoin. Fast and simple, bitcoins purchased or sent using Bitflyer are transferred in one second, helping you avoid long and frustrating transfer delays.

As well as its Japan-based offices, Bitflyer recently opened an office in San Francisco, with a focus on providing bitcoin exchange and trading services to customers based in the USA and other Western, English-speaking markets.

As for fees, Bitflyer is fairly affordable — there’s a 0.01-0.15% trading fee for bitcoin and a 0.2% trading fee for altcoins.

Ripple

Ripple is an online funds transfer and currency exchange network that allows for fast, simple and convenient transfers between different payment networks, payment providers and digital asset exchanges.

Key features of Ripple include real-time traceability of funds and instant, on-demand settlement of transfers. Completely decentralized, the Ripple network can even operate without the Ripple itself being online.

Ripple is already used by companies like UBS and Santander seeking to offer faster, easier and less expensive transactions between account holders.

Alipay

Alipay is one of China’s largest online payment platforms, offering everything from simple money transfers to fast and convenient mobile payments for products, services, utilities and even public transportation in many Chinese cities.

Outside of China, Alipay doesn’t quite have the same level of popularity, but still acts as a useful money transfer service for businesses that work with Chinese suppliers, service providers and other companies.

Alipay also has services for other Asian markets, making it worth adding to your financial toolkit if you do business in East or Southeast Asia.

Chime

Chime is an online bank account that helps you save money automatically. WIth no minimum balance, no monthly fees and no foreign transaction fees, Chime lets you enjoy all of the key features of a bank account without many of the annoying costs.

Chime accounts, which come with a Chime Visa Debit Card, include an automatic saving tool that rounds up transactions to the nearest dollar and transfers the remaining balance into your savings account, helping you slowly but gradually build a positive balance.

You can also choose to automatically deduct a certain amount of your paycheck into savings, quickly and easily pay friends and family online, get paid up to two days early and monitor your spending with instant notifications.

Blockstack

Blockstack is a decentralized network that offers a blockchain-powered, tokenized internet for developers and end users. Built around a decentralized browser, Blockstack runs apps on its own range of blockchains, aiming to become a “Netscape for the decentralized internet.”

Currently, Blockstack is available as a browser add-on that works with Chrome, Firefox and Safari. Payments in Blockstack are handled using Bitcoin and other cryptocurrencies, offering an additional level of privacy and control for users.

Tala

Tala offers a new way to evaluate people’s creditworthiness, using a wide range of data points to provide smarter, more helpful credit to people and businesses interested in borrowing money for a variety of purposes.

Aimed at people without the usual credit history, Tala can be used for everything from short-term personal borrowing to loans for businesses. As customers borrow, they can build their financial identity, improving their access to other credit sources in the future.

Digit

Digit is a savings application that automatically calculates the perfect amount of money to save every day, making it easy for you to automatically add cash to your savings account based on your spending habits and income.

Over time, the small amount added to your Digit account can build up into a substantial balance, letting you effortlessly save without any extra work. Accessing your money is simple — all that’s required is a quick SMS to Digit, which will trigger a release of some or all of your savings.

Digit even offers 1% annual cash back on your savings, plus FDIC insurance and safe, effective 128-bit bank-level encryption.

Klarna

Klarna is a payment service provider that offers a variety of payment options designed to reduce risks and improve service for both merchants and customers.

Popular in Sweden, where it powers as much as 40% of all e-commerce transactions, Klarna is designed to let customers pay directly at the checkout, pay after receiving and trying a purchase or slice up payments into multiple installments.

Available as an extension for several e-commerce platforms including WooCommerce, Klarna can be a powerful tool for improving your e-commerce conversion rates while giving customers a greater variety of ways to pay for your products and services.

Orchard

Orchard is a lending platform that connects loan originators and institutional investors to provide smarter, more effective options for lending businesses while allowing investors to deploy capital more efficiently.

From an investor perspective, Orchard makes it easier to discover new opportunities and make smart, effective investment decisions. For originators, Orchard provides the platform required to scale up and improve their lending business with better data and more detailed reporting.

Adyen

Adyen is a payment processing platform that lets you accept Visa, MasterCard, Amex, PayPal and other payment options with ease. Designed for everything from e-commerce to retail point of sale, Adyen is built with a wide range of different businesses in mind.

Beyond the usual credit cards and PAyPal, Adyen supports payment channels such as Alipay, Paysafe, WeChat Pay and even direct debit with specific banks and card providers. There is also comprehensive risk management to protect your business from fraud and other issues.

Adyen pricing is largely in line with other platforms, with an Interchange++ pricing model for credit cards and a range of commissions for alternative payment methods.

Curve

Curve is an online credit card and account aggregator that lets you upload all of your credit and debit cards, then use one single card to pay for all of your purchases.

Billed as a form of “financial time travel,” you can use Curve to choose which card to make your purchases from after you make each purchase. Curve also records all of your spending history, with detailed receipts showing how much you’ve spent and where you’ve spent it.

Add super low foreign exchange rates and simple data export into the mix and Curve stands out as an excellent option for small businesses and individuals that want to gain more control over their credit or debit card spending.

Tink

Tink is a personal finance app that lets you keep track of your savings and spending, all from a simple user interface. Designed to connect to your bank accounts and cards, Tink automatically tracks your saving and spending, giving you a full summary of your financial status.

You can also use Tink to pay bills, approve e-bills and transfer money between your accounts or to friends and family. Tink even lets you compare mortgage deals and open a savings account, letting you maximize the interest you earn from your account balance.

Developed in Sweden, Tink’s biggest audience is domestic, although it is expanding rapidly into other European markets.

CEO Daniel Kjellén shares:

Tink is the smartest way to make better financial decisions. Launched in 2013 and with over 400 000 users in Sweden, our aim is to create financial happiness for our users. Our app lets you connect all your banks and cards, track and manage your money, get personalized advice and cherry-pick the best financial products. All in one place. This means that we are opening up the market and make sure that the best banking products ends up with the right customers.

Ant Financial

Ant Financial is an affiliate company of Alibaba Group — one of China’s largest e-commerce and online services businesses. Designed to provide inclusive finance, Ant Financial offers financing to individuals and small businesses throughout Asia.

It also offers green financing aimed at businesses that use green, low-carbon business practices and sustainable manufacturing. Ant Financial’s green financing also provides preferential credit for people that purchase fuel-efficient vehicles and other green technology.

Aire

Aire is a “true credit score” provider that gives people a more accurate, detailed credit score to help them access loans and other forms of financing.

Designed to provide a fresh, new approach to credit reporting, Aire allows you to build your own credit profile by submitting data that proves you’re worthy of credit. Aire then uses an algorithmic scoring engine to calculate your score based on a variety of criteria.

As a result, there’s no data bias or scraping of social media data — instead, your credit score is calculated using a variety of data points that provide a more accurate, comprehensive view of your ability to access and responsibly use credit.

AvidXchange

AvidXchange is an automated bill payment and accounts payable platform that lets you process payments faster, manage your accounts payable more efficiently and stay on top of the people and businesses that owe you money without the usual paperwork.

Designed to eliminate filing cabinets, AvidXchange integrates with over 100 different accounting systems, letting you quickly and easily add it to your company’s financial toolkit to start tracking invoices and receiving payments more efficiently.

The end result is a faster close time and a more efficient business, letting your team spend less time following up on bills and invoices and more time running and growing your company.

Zelle

Zelle is a money transfer app that lets you send money to anyone using your smartphone or mobile device. Designed for simplicity and convenience, sending money via Zelle is as simple as choosing a person to pay and specifying the amount of money to transfer.

Enrolling in Zelle is a simple process. You can sign up using your email or mobile number and quickly add your account in just a few steps. When you transfer money, your recipient receives an instant notification, letting them stay on top of bill payments and other transactions.

Right now, Zelle is only available to US bank account holders, with a one to three business day period required for transactions to individuals not already enrolled in Zelle.

Hijro

Hijro is a global financial operating network built on blockchain technology. Founded in 2014 and most recently funded in mid-2016, Hijro is designed to connect banks, buyers and suppliers via one network to provide faster, more secure transfers.

Using Hijro, you can link your ERP or e-invoicing platform to provide financing services for your customers directly. Hijro also features modular APIs, letting developers create applications that use the platform for a range of purposes.

OpenFin

OpenFin is a provider of runtime technology for financial businesses, used by a variety of well known banks and financial trading platforms. Designed to be an “operating system for financial desktop apps,” OpenFin powers a variety of HTML5-based applications.

Advantages of OpenFin include its rapid development time, letting developers quickly build new desktop financial apps. The software is built using Google’s Chromium project and has found an existing audience of banks, trading platforms and other financial software companies.

Signifyd

Signifyd is a fraud prevention startup that allows you to accept more international and domestic orders while reducing your risk of having to deal with fraudulent transactions, chargebacks and other common payment-related issues.

Instead of approving payments manually, you can skip the research and automate your entire back office process, letting you process payments without the usual slow, inefficient process of manually approving orders.

Signifyd also includes detailed reports for each transaction, letting you monitor orders with a score and detailed explanation of why they were approved or rejected.

Seed

Seed is a mobile banking provider aimed at small to mid-sized businesses. Each account comes with all of the essentials, ranging from a mobile banking account to a Visa Business Debit Card, mobile check deposits and electronic bill payment.

Aimed at startups and small businesses, Seed allows you to easily link external bank accounts and make transfers in just a few clicks. There’s also detailed reporting, letting you see how and where you spend your money on a monthly basis.

Blend

Blend partners with banks and lenders that make borrowing money for your next home or apartment purchase quick and simple. With a variety of lending partners, Blend can connect you with the right lender for your needs and situation based on your financial data and application.

Borrowing via Blend starts with a short survey. After this, you can digitally connect your finances to prove your creditworthiness and access a variety of loan options to purchase your apartment, home or other type of property.

Varo

Varo is an online banking service that lets you open an online, on-demand bank account without the hassle of a traditional bank. Accounts are managed through The Bancorp Bank and provide all of the features you’d expect without the usual fees or frustrations of personal banking.

As part of your Varo account, you’ll receive a debit card and a mobile record of your statements and account activity. Varo even offers fee-free withdrawals at more than 55,000 Allpoint ATMs to make using your card as affordable and convenient as possible.

Greenlight

Greenlight offers debit cards for children, with a great range of parental controls that you can manage from your mobile decide. Available on iOS and Android, you can control your child’s access to money remotely, letting you set spending limits and view account activity.

Greenlight’s controls are flexible, letting you choose exactly where your children can shop or provide total access at any retailer. Greenlight cards can also be shut off in seconds, making it easy to respond if your child loses their debit card while at school or out with friends.

Add real-time spending notifications and simple allowance payments and Greenlight stands out as a great option for parents that want to give additional financial independence to their kids.

Dharma

Dharma is a software suite designed to help people loan and borrow cryptocurrency. In just a few lines of code, developers can quickly and easily add a line of credit to their app or wallet, letting customers borrow cryptocurrency with ease.

Using ERC-20 tokens, Dharma allows individuals and businesses to invest in loans made via the Dharma network. Loans are administered via a contract on the Ethereum blockchain, with third-party risk assessment to prevent loans being made to non-creditworthy borrowers.

Keza

Keza lets you invest your bitcoins into any stock market, giving investors the chance to access a variety of conservative, moderate and aggressive risk portfolios.

Originally launched in 2015, Keza was acquired by Philippines-based Satoshi Citadel Industries last year. The company hopes to provide new levels of access to investors located outside the developed world, whether “from Lagos, Istanbul or Toronto.”

Currently, Keza is available for iOS devices via the App Store. The company’s website is light on details at the moment, but the technology behind the app certainly has the potential to create a range of opportunities for savvy investors around the world.

Empower

Empower is a savings app that can help you discover potential savings in the form of unused or unwanted subscription payments, big bills that can be negotiated and high interest accounts that you can use to maximize your savings.

Designed to link up with your bank accounts, Empower automatically tracks your earnings and spending to let you know where you’re at financially at any moment. As you spend money, you can keep track of how close you are to your monthly spending limit.

Empower even auto-categorizes your spending, letting you monitor where and how you spend your money to discover new opportunities to save.

Captable

Captable is a free cap table creation and management tool that lets you quickly and easily build eye-catching, clean cap tables for new businesses and investments.

Designed for startups in the planning and founding stages, Captable lets you create cap tables in just a few clicks. Users can show important details such as ownership percentages and total investment, as well as the total value of equity in the company.

It also lets you quickly and easily grant stocks, convertible instruments, stock options, warrants and other items for founders, employees and investors. There are even tools for modeling future investments, viewing liquidation preferences and collaborating with investors and co-founders.

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50 Cool B2B SaaS Products I’ve Discovered Recently

Feel like expanding your software toolkit? From invoicing and time tracking tools to blockchain platforms, Slack bots and more, here are 50 cool B2B SaaS products I’ve discovered recently:

Airtable

Airtable is an all-in-one collaboration platform that lets you organize everything from you paid ad campaign planning and purchasing to your content marketing plan, editorial calendar, cold email outreach and more.

If you’re part of a marketing team that needs to stay on top of multiple projects at once, Airtable can be a valuable asset. It includes a huge selection of templates for almost every project type you can think of, with native mobile and desktop apps to make managing things simple.

It also integrates with a wide variety of other tools, from MailChimp to Slack, making it easy to add to your team’s software toolkit.

Canny

Canny is a feature request management tool that lets you capture ideas submitted by customers and users, then manage and prioritize them efficiently.

Designed for companies that receive and respond to user feedback often, Canny comes with a variety of features to make managing feedback easier. There are comments, letting you follow up with customers and get clarifying feedback, plus live status updates for requested features.

Canny integrates with Slack, letting you receive feature requests and feedback instantly in your group channel. It also integrates with Zapier, letting you send triggers to the other tools you rely on to run your business.

Productboard

Productboard is a product management platform that helps you track and consolidate feedback, prioritize specific features and product improvements, monitor progress towards product-related goals and automate your product roadmap.

In short, it’s an all-in-one tool that’s ideal for product development teams that need to stay on top of a variety of tasks at once while improving an existing product. It even has useful features like user impact score, letting you prioritize improvements based on their popularity with customers.

Productboard integrates with a huge range of tools, from customer support tools like Intercom and Zendesk to collaboration platforms like Slack.

Segment

Segment is an analytics and customer data platform that lets you collect data from a massive range of different sources and send it to hundreds of tools for everything from marketing and analytics to data warehousing.

For example, you can collect data from cloud apps, analytics tools and e-commerce platforms for delivery to tools like Google Analytics, MixPanel and other analytics software. Segment can also push data to CRMs like Salesforce and HubSpot, making it great for sales teams.

The more tools you use to run your business, the more complicated managing and monitoring your data can become. Segment makes the process of data management simple, with a huge range of integrations for hundreds of different apps and platforms.

Notion

Notion is a collaborative workspace that brings all of your task lists, notes and wikis into one location. Designed for small to mid-sized teams, Notion integrates with tools like Google Drive, WordPress, Trello and Basecamp to bring all of your important data onto one platform.

In short, if you have folder and file chaos, Notion is a great way to solve it. Built around a light and simple drag-and-drop editor, it’s also refreshingly easy to use, making it a great alternative to juggling a variety of collaboration, document and file sharing tools.

Notion integrates with Slack, making it easy to add to your team’s toolkit. It also works in your browser or via an iOS app, making it ideal for managing your team’s essential documents and resources while on the go.

Plaid

Plaid lets applications connect with users’ bank accounts, letting you aggregate transaction data, authenticate user accounts, validate identities and capture payment details for a wide range of purposes.

If your business depends on ACH transfers to bill customers, Plaid can be a hugely valuable tool. Plaid’s credential-based flow lets you retrieve account data seamlessly, with features like instant account ownership verification and balance checking.

This makes it a great tool for everything from billing and payment collection to fraud and NSF reduction.

Chain

Chain is a blockchain platform that lets businesses of all sizes launch and operate their own blockchain networks. It can also be used to connect to other blockchain networks for financial asset transfer and issuance.

Built specifically for financial services businesses, Chain includes features like permissioned network access, multi-signature accounts and an immutable ledger that allows for monitoring and auditing transactions.

If you’re interested in adding blockchain technology to your company’s technical toolkit, Chain offers a scalable, effective solution.

Stream

Stream is a scalable news feed API that lets you quickly and easily add feeds to your application without having to worry about scalability and compatibility. Used by brands like MakerSpace and Product Hunt, Stream is a quick, easy and convenient way to add social activity to your app.

Some of the features of Stream include tags, reactions, notifications, a timeline-like activity feed and simple user profiles. Stream also includes personalization features that let you tailor each user’s activity feed to their preferences, based on interests and activity data.

Prismic

Prismic is a CMS designed to make creating product pages, content-based websites and other online content simple. It’s also a great backend for managing and pushing content to your web and native apps.

Features include a visual custom type builder that lets you structure pages quickly and easily for deployment to your website, content scheduling, multi-language content localization, dynamic page layouts and a full revision history.

Appcues

Appcues is a useful walkthrough and in-app messages tool that lets you add tutorials, guided tours and other helpful content to your applications without having to write a single line of code.

Used by companies like AdRoll and Canva, Appcues lets you add interactive onboarding intros and tutorials in just a few clicks. You can also use Appcues to add in-app messages highlighting specific features, with custom design options to match the look of your messages to your app.

Appcues includes a point-and-click editor that’s extremely easy to use, making it a great option for adding tutorials and messages to your app without requiring any coding work.

UserTesting

UsetTesting is an online testing program that gives you access to thousands of remote testers around the world. In a single test, you can generate insights into your website or app’s usability or receive real feedback on your wireframe, prototype or beta release.

You can also use UserTesting to get live video and audio of people interacting with your website or application, letting you discover weak points and make improvements.

UserTesting is used by tens of thousands of businesses, ranging from Fortune 500 companies to independent designers and developers. If you’re looking for a testing platform and don’t have the resources to run QA and usability testing in house, it can be a fantastic resource.

Hotjar

Hotjar is an all-in-one analytics and feedback platform that lets you record user activity, generate heatmaps based on mouse activity and click patterns, analyze your conversion funnels and use a huge variety of user data to improve your website.

It even includes tools for specific tasks such as form analysis, collecting live feedback from your users and recruiting people for user testing.

In short, Hotjar is an awesome tool if you’re looking to make data-supported improvements and optimizations to your website. Because it comes localized in more than 40 languages, you can even use it to survey and analyze your international visitors.

Standuply

Standuply is a Slack bot that lets you run asynchronous standup meetings, helping you avoid time-consuming group calls and manage your team across multiple time zones.

It also lets you attach Google Analytics data to your reports to increase transparency and keep track of performance. You can even capture data from database tools, run retrospectives as a way to interview your team via Slack and survey your team remotely to track their mood.

Standuply includes a variety of predefined templates, letting you automate every aspect of your standup meetings. You can also create your own questions to generate targeted feedback from your team members, all without any active work on your part.

Webflow

Webflow is a responsive design platform that lets you build and launch stylish, 100% responsive websites without having to worry about coding.

Designed for lightweight sites, Webflow features a user-friendly but powerful designer that lets you build your website just as if you were using offline graphic design software. It also includes a visual content management system that makes it easy to manage your website’s structure.

Add precise interactions and animations into the equation and Webflow stands out as a great alternative to free CMSes like WordPress for design-focused businesses.

Mention

Mention is a media monitoring tool that lets you track more than one billion sources for mentions of your brand, making it easy to stay on top of press coverage, track user feedback and respond to new posts on forums and social media.

It also lets you monitor your competitors, letting you analyze and learn from their public relations and user feedback strategies.

Finally, Mention includes tools to help you locate influencers, giving you a target list of people to reach out to via email or social media. Think of it as Google Alerts expanded and upgraded with the specific needs of brands and businesses in mind.

Typeform

Typeform is an interactive form tool that lets you create engaging, beautiful web forms that users can’t wait to fill in.

Unlike traditional web forms, forms created using Typeform walk users through the full process of filling in their information, making signing up for your product or joining your mailing list much less of a task and more of an enjoying experience.

Typeform includes a variety of form templates, letting you use it for everything from adding new users to your mailing list to processing payments from your customers. It even integrates with a variety of other tools through Zapier, making it easy to add to your software toolkit.

Bench

Bench is an online bookkeeping app that lets you stay on top of your key financial data without having to worry about boring, repetitive tasks like number crunching and data entry.

Designed specifically for small businesses, Bench goes beyond just being software. Instead, it gives you access to a complete team of online bookkeeping staff to provide you with accurate, detailed financial statements every month, plus year-end and tax time support.

If you don’t have time to manage bookkeeping in-house and prefer to use an online service than a local bookkeeper, Bench can be a hugely valuable addition to your small business accounting and bookkeeping toolset.

Chartio

Chartio is a cloud-based chart and data exploration tool that lets you create detailed, interactive dashboards for every aspect of your business.

Designed to work with everything from CSV files to Amazon Redshift, Chartio can connect with a huge range of applications to transform your data into auto-refreshing dashboards and charts for analysis and optimization.

Chartio can also connect with tools like HubSpot, Google Analytics and Salesforce to give you detailed visualizations of your on-site and customer data. If data is a key part of your business, Chartio makes the entire process of analysis and improvement much easier.

ChartMogul

ChartMogul is a subscription analysis and revenue reporting tool for businesses that depend on recurring subscriptions.

If you run a SaaS or other subscription startup, ChartMogul’s detailed charts and visualizations can make analyzing your data quicker and easier. ChartMogul also includes useful automated calculations, letting you keep track of MRR, LTV, ASP and other key financial metrics.

You can also use ChartMogul to analyze your data in greater detail. Features like MRR source breakdown let you see which lead sources are worth the most to you, while ChartMogul’s geo mapping features let you quickly identify your most valuable countries and regions.

Justuno

Justuno is a suite of conversion optimization tools designed to help you get more results from your traffic.

Key features of Justuno include high-converting signup bars, modal popups and signup forms, as well as behavioral based offers designed to help you improve conversions and avoid major sources of lost revenue such as cart abandonment.

Justuno also includes behavioral offers, letting you target users based on their behavior and convert more sessions into sales. Integrations are available for Shopify, BigCommerce and a variety of other e-commerce platforms, making it an easy tool to start using.

Klaviyo

Klaviyo is an email and Facebook marketing tool designed for e-commerce merchants that want to increase sales and generate more revenue.

Designed to help you get more from your existing traffic, Klaviyo lets you segment used based on their behavior for targeting in Facebook Ads and email campaigns. It even includes built-in email autoresponders to help you welcome new customers and recover abandoned carts.

Klaviyo also features a comprehensive set of reporting tools, helping you stay on top of your campaigns’ results as they happen and see exactly how much money you’ve generated from your marketing efforts.

CloudApp

CloudApp is an image and video sharing platform that lets you quickly and easily record GIFs, annotated images and screen workflows.

If you’re part of a team and need to show your coworkers how to use software, complete tasks or just find their way around your business, CloudApp can help you convert what would usually be a long instant messenger conversation into a quick, explanatory video.

You can also use CloudApp to record animated GIFs for your SaaS product, show workflows for users and prospective customers and create annotated images for blog posts, helping you save time and add new depth to your landing pages and blog posts.

Gusto

Gusto is a cloud-based payroll service that makes managing your payments to employees and payroll taxes totally effortless.

It also includes tools for offering health benefits, providing workers compensation insurance and services like 401(k) retirement plans and 529 college savings plans for your employees. Simply put, Gusto makes almost every aspect of payroll management and HR quicker and easier.

It also helps you reduce payroll errors — something four out of five users notice after making the switch. If reducing paperwork, increasing accuracy and improving your HR and payroll process is a major goal for your business, Gusto is definitely worth considering.

Harvest

Harvest is an online time tracking tool that lets you quickly and easily monitor where you spend your time, time your work and manage your hours in an online timesheet.

There are several ways to use Harvest. You can enter your time manually, adding hours after you’ve completed a specific project or task. You can also start and stop timers as you work to create a complete record of your activity within Harvest.

If you’re a freelancer or consultant that bills by the hour, or part of a service business with an hourly fee structure, Harvest can be an invaluable tool. It’s also worth considering even if you don’t bill by the hour and simply want to stay on top of your day-to-day time management.

PennyPipe

PennyPipe is a bookkeeping sync tool that automatically sends transaction data from platforms like PayPal, Stripe and Shopify to your accounting software, letting you record payments without the usual workload.

Designed specifically for online businesses, PennyPipe connects with tools like Square, Shopify, PayPal and Stripe to track online payments as they come in. When you receive a payment, it’s automatically piped into accounting software like Xero, FreshBooks and Infusionsoft.

PennyPipe updates every five minutes, making it perfect for both high-volume businesses that want to simplify their accounting and small businesses that prefer to avoid hiring bookkeeping staff.

Stamped

Stamped is a product review and customer feedback tool that lets you automate your review collection process.

Designed for physical and digital product businesses, Stamped uses automated surveys and in-email forms to reach out to your customers, helping you generate product-specific feedback and social proof.

Stamped also includes Net Promoter Surveys, letting you measure customer satisfaction and stay on top of potential issues that could affect retention and feedback.

Zembula

Zembula is an interactive content platform that helps you grow your email list using interactive lead generation popups.

Instead of the typical static lead generation popup, Zembula lets you create scratch-to-reveal and other interactive popups to foster curiosity and encourage users to pay more attention to your list building efforts.

Zembula offers seven different interactive experience types, letting you tailor your popups to your audience. It also a built-in analytics dashboard to help you keep track of your campaign’s performance.

Front

Front is a shared inbox tool that lets your entire support, sales or other customer-focused team manage all of its communications in one place.

Designed for teams that interact with customers on a frequent basis, Front eliminates confusing email threads, duplicate replies and other annoyances that can occur when your support team’s inboxes are separate.

It also includes behind-the-scenes collaboration tools to assign messages to specific people, as well as integrations with CRMs, project management tools and team messaging platforms such as Slack.

AdEspresso

AdEspresso is a Facebook Ads optimization tool that lets you A/B ad creatives, target audiences and other campaign variables to increase your ROI and get more from your campaigns.

Designed specifically for Facebook Ads, AdEspresso makes creating thousands of variations of your Facebook Ads a quick and simple process. It even stores all of your media online, allowing you to rapidly create ad variations without having to reupload images.

Add features like clean, detailed analytics and algorithmic campaign optimization into the mix and AdEspresso stands out from other Facebook Ads tools as a great way to get a better ROI from your campaigns.

FirstOfficer

FirstOfficer is a Stripe analytics tool that allows you to dig deeper into your Stripe data to find growth and revenue optimization opportunities.

Designed to eliminate data “fluff,” FirstOfficer bases its figures on a monthly schedule, helping you avoid the short-term data fluctuations that can make drawing conclusions from your data a difficult process.

It also eliminates many of the vanity metrics from the analytics process, with a focus on useful, actionable data such as MRR, LTV, churn rate and upgrade/downgrade rate.

CartHook

CartHook is a suite of e-commerce tools designed to help you generate more revenue from your Shopify business.

There are two parts to CartHook. The first is a customizable one-page checkout with one-click upsells that integrates seamlessly with your Shopify store, letting you increase your conversion rate and earn more from your existing traffic.

The second is an abandoned cart recovery tool that lets you follow up via email with customers that abandon their shopping carts, helping you recover lost sales and increase your total sales revenue.

Klart

Klart is a bookmarking tool built with designers in mind, with useful features like notes, tags and archiving to help you curate design ideas and inspiration.

Unlike most bookmarking tools, Klart is designed specifically for web and graphic designers that want to compile ideas from around the web. Bookmarks are kept in boards, allowing you to sort and segment ideas based on their style or purpose.

Since Klart stores your data online, you can easily access your bookmarks and boards via any device. You can also create shared boards, letting you show ideas to members of your design team and other colleagues.

HelpDocs

HelpDocs is a knowledge base platform that lets you solve customer questions and create a full archive of guides, tutorials and other how-to content for users of your products.

If you run a SaaS company, HelpDocs can be a valuable tool for reducing support ticket volume and making your product easier to use for your customers. In just a few clicks, you can create a great looking, interactive knowledge base that covers all of your most common user questions.

HelpDocs supports custom CSS, HTML and JavaScript, letting you customize the look and feel of your help documentation to match your business. It also integrates with tools like StatusPage, Smooch and Intercom to let you provide extra hands-on support for your customers.

Statuspage

Statuspage is, as you might expect from its name, a hosted status page tool that lets you keep users in the know when your website is down.

From DDoS attacks to server issues, Statuspage provides live status updates on the condition of your website. If users visit while your website is down, they’ll see a live status update instead of the usual 404 or other error page.

When things go wrong (as they occasionally do), Statuspage can drastically reduce the number of support emails you receive from users, letting you focus on restoring your website instead of responding to support tickets.

Revue

Revue is a newsletter tool that makes it easy to send eye-catching, interesting newsletters to your email subscribers.

Designed for businesses, communities and publishers that curate interesting content, Revue lets you schedule newsletters for delivery at a specific date and time, easily embed photos in your email newsletters and even add content directly from tools like Pocket.

It also integrates with tools like MailChimp to help you import email subscribers, comes with a WordPress plugin to collect subscribers from your blog or website and support Zapier for easy integration with other marketing tools and platforms.

Tractionboard

Tractionboard is a customer acquisition analysis tool that lets you dig deeper into your marketing efforts to see which campaigns are contributing to sales.

Using Tractionboard, you can see exactly which marketing campaigns have the greatest results on your sales revenue. You can also spot opportunities to allocate your marketing budget more efficiently for cheaper conversions and a better ROI.

Tractionboard supports cross-device tracking, letting you monitor user behavior across multiple devices. There’s even auto-tagging to separate campaigns from different ad providers to help you identify and prioritize your top revenue sources.

ConvertKit

ConvertKit is a lightweight but powerful email marketing automation platform designed with the specific needs of bloggers and content marketers in mind.

Inexpensive and easy to use, ConvertKit is a great option for bloggers that want to get started with email marketing automation. It includes a variety of email opt-in forms, plus a WordPress extension to make adding lead generation forms to your website a quick and simple process.

ConvertKit’s automation features are powerful and easy to use, even if you have no previous experience with marketing automation. It also offers all of the usual email marketing features, such as one-off email broadcasts and scheduled email autoresponders.

Pleo

Pleo is a business payment card system that lets you create virtual or plastic payment cards for your employees and stay on top of expense reporting, all without the usual paperwork.

Designed to replace company credit and debit cards, Pleo lets you create accounts for specific staff members with predefined spending limits. As your staff members use their cards, Pleo will log their spending in automated expense reports, letting you keep track of employee spending.

You can even set automatic notifications when a Pleo card is used, activate or deactivate cards in one click and automatically categorize purchases. Pleo even includes analytics tools to help you see which categories account for the majority of your company’s day-to-day spending.

Misslinglettr

Missinglettr is a social media tool that lets you automate your Facebook, Twitter, LinkedIn and other social network marketing campaigns.

Designed for companies that use content to generate traffic from social media, Missinglettr can prepare a year’s worth of social media updates with pre-filled images and quotes from your blog posts and other content.

The end result is an automated social media campaign that helps you get more from your blog content, all without the time investment of posting to Facebook, Twitter and other social media platforms manually.

Nusii

Nusii is a proposal application designed for freelancers and service providers that need to send sleek, professional proposals to their clients and prospects.

Nusii includes a huge variety of branding options, letting you easily add custom logos and color options to your proposals. It also comes with a range of professional templates for projects like social media marketing, web design, sales consulting and other topics.

After you’ve created and sent a proposal, Nusii even allows your customers to sign online and commit to the deal, helping you avoid extra paperwork while protecting yourself with contracts for all of your ongoing projects.

Churn Buster

Churn Buster is a Stripe failed payment recovery and retention improvement tool that helps you reduce churn and increase your average customer lifetime value.

Designed specifically to stop failed payments, Churn Buster includes features like card update pages that you can automatically send to customers after a failed credit card payment, helping you keep records up to date and reduce card expiry churn.

It also includes tracking tools for staying on top of past-due accounts and undeliverable email addresses to further reduce churn. If churn is an issue for your SaaS business, Churn Buster’s more than 50% average recovery rate makes it a worthwhile addition to your toolkit.

Workable

Workable is a suite of online recruiting and applicant tracking tools to help you create visual hiring pipelines, schedule interviews and evaluate job applicants.

Designed for small and mid-sized businesses, Workable makes the entire process of hiring more manageable. In a few clicks, you can sort applicants into visual pipelines to track the status of your hiring efforts and evaluate applicants one by one with detailed profiles.

Workable also includes useful features like email and calendar integrations for scheduling interviews, interview kits and scorecards for ranking applicants and rich recruiting reports to make planning your recruiting strategy easier.

Usersnap

Usersnap is a bug tracking, feedback and support platform that makes it easier to improve your product and communicate with your customers.

Split into several features, Usersnap offers everything from issue and bug tracking to developer collaboration tools. It also includes an in-app conversation tool to help you communicate directly with your customers via your browser or mobile app.

Usersnap also features qualitative and quantitative feedback tools, giving you the ability to ask your customers for direct feedback on how you can improve your product and make sure your next iteration exceeds the last.

GatherContent

GatherContent is an online content management and collaboration platform designed for teams of writers and content producers.

Designed for content-based websites, GatherContent lets you organize and collaborate on your content in one place, without having to worry about word processing software or shared online folders.

It also includes simple migration into CMSes like WordPress, Drupal and HubSpot, saving you from having to copy and paste, fix formatting manually and re-add images and other content to your posts and articles.

Geckoboard

Geckoboard is a live TV dashboard tool that helps your team members focus on the key metrics that matter to your business.

Designed for modern offices, Geckoboard displays your KPIs in a clean, easy-to-monitor display interface. Instead of checking up on key metrics manually, your team can glance up at a the TV for a live feed of KPIs such as total revenue, recently closed deals or average conversion rate.

Geckoboard includes built-in dashboards for sales, digital marketing, startups and a wide range of other situations, making it easy to incorporate into your existing business without too much of a setup process.

GoSquared

GoSquared is an analytics, live chat and customer intelligence toolset built to help you convert more of your visitors into customers.

Split into three modules, GoSquared includes a real-time analytics dashboard that lets you stay on top of your traffic sources and monitor visitor journeys in incredible detail. It also includes a variety of estimated metrics, ranging from bounce rate and pageviews to total visitors.

There’s also a sleek, beautiful live chat messenger, letting you communicate with visitors and convert them into customers, as well as a detailed customer intelligence platform that stores all of your contacts in one location.

Hiver

Hiver is a customer support tool that lets you turn your Gmail inbox into a collaboration-ready helpdesk.

Built to integrate seamlessly with Gmail, Hiver lets you delegate emails to specific members of your team in seconds, making it easy to follow up on customer messages. It also lets you turn emails into tasks, helping you stay on top of open tickets and provide faster, better support.

Add useful analytics such as average time to response and time to resolve customer issues into the equation and Hiver stands out as a great tool for staying on top of support without relying on the usual expensive, overly complicated software.

Stride

Stride is a team communication tool that’s designed to manage everything from casual chat to weekly meetings.

Currently unavailable to the general public, Stride is available to specific people interested in early access. To apply, you’ll need to enter your email address and team size into the online registration form.

Key features of Stride include voice and video conferencing, group chat and direct messaging, built-in collaboration tools and a variety of helpful productive features like shared task lists and decisions.

Zoom

Zoom is a video conferencing and web conferencing tool designed for meetings, conferences and webinars.

Built for businesses of all sizes, Zoom lets you hold video meetings for project discussions, team hangouts and training sessions. It also has video webinar features for holding marketing events, town hall meetings and educational events.

Beyond video conferencing, Zoom includes a lightweight but full featured instant messenger tool that lets you send text, images, video and audio files effortlessly from your computer or mobile device.

Calendly

Calendly is a meeting scheduling tool designed to help you quickly and efficiently schedule calls and meetings with sales prospects, clients and customers.

Using Calendly, you can set up available times and create an online calendar that will sync your schedule with your existing appointments. As prospects and clients book meetings, Calendly will automatically update your schedule to block out specific periods of time.

Calendly integrates with tools like Google Calendar and Outlook, making it easy to add to your existing scheduling toolkit. It also includes a variety of features to help you set buffer times and avoid last-minute meetings that disrupt your schedule.

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5 Cold B2B Email Templates to Add to Your Prospecting Process

Is writing each email from scratch slowing down your cold email prospecting process? Emailing prospects is a time-consuming process, and every saved second gives you an edge in bringing in new customers and closing new deals.

Since every prospect you contact has different needs and priorities, there’s no such thing as a “perfect” cold email. However, by using cold email templates, you can create a basic structure that can be adapted, tweaked and modified to suit each and every person you contact.

Below, I’ve shared five cold email templates to add to your B2B prospecting process, from initial contact emails to follow-ups and more.

The direct approach

When your product or service is perfectly suited to a prospect and there are clear signs showing their interest (such as tweets, hiring notices or competitive pressure), sometimes the best email sales approach is to be direct.

This direct cold email template uses the Problem, Agitate, Solve (PAS) formula to draw attention to a specific problem, agitate the problem, and propose a solution:

“Hi [Name],

I saw your recent tweet/job posting/blog post and noticed you’re searching for a team of web developers for your upcoming project.

I know how hard it can be to find reliable people for a project like this and I’d love a few minutes to share how we can assist you.

We’ve worked with a wide range of clients like [include several examples] and produced some significant benefits for them:

Benefit #1
Benefit #2

Are you available for a quick call to chat about how we can help you?”

The structure of this email is simple. The first sentence defines the problem — in this case, that the prospect is searching for a service provider. The second sentence agitates the problem by discussing how difficult it can be to solve.

Finally, it delivers a solution, along with a list of benefits to strengthen the solution. If you have a product or service that’s a perfect match for a prospect, this type of direct sales email is often all it takes to start discussing a potential deal.

The results email

Courtesy of SalesFolk, this cold email template focuses totally on results. It’s a quick, direct way to explain to a prospective customers exactly how you can help them achieve their growth goals or other objectives:

Subject: “10x [prospect’s company’s] traction in 10 minutes”

“Hello [Name],

I have an idea that I can explain in 10 minutes that can get [company] its next 100 customers.

I recently used this idea to help our client [SaaS company/competitor] almost triple their monthly run rate.

[Name], let’s schedule a quick 10 minute call so I can share the idea with you. When works best for you?”

In internal campaigns, this email template achieved a 57% open rate and 21% response rate. It also brought in 16 new paying customers. Here’s why:

  • It’s direct and to the point. There’s no time wasted explaining the problem or promoting the salesperson’s company. Instead, it leaps right into offering a compelling solution.
  • There’s a curiosity factor. What company isn’t interested in learning how it can 10x its traction in 10 minutes?
  • It uses real results to create social proof and credibility. Better yet, it (if appropriate) has a direct mention of a competitor, creating a sense of urgency and necessity for the target recipient.

Like all results-based emails, this type of template works best when you can back-up your value proposition. If you really do have an innovative solution or unique product, the curiosity-inspiring approach is often the most effective for inspiring prospects to take action.

The mutual connection email

Often, a friend, former colleague or customer is the most effective path for getting in touch with a sales prospect. If you have a mutual connection with a potential customer, by all means use it to start a conversation.

This email template uses a recommendation from a shared connection to break the ice, making what would otherwise be a completely cold email a little warmer:

“Hi [Name].

I work with/know [Connection], who recommended we get in touch. We work/worked together on [specific project]. I noticed you’re currently working on [project] at [company] and thought we could be a good fit for you.

We’ve helped [other companies/competitors] with [specific objective/task]. I’d love to talk about how we can help you too. Do you have any time in the next week for a quick call? If so, which day and time is best?”

The psychology behind this approach is simple — people are more likely to respond to a mutual connection than a stranger. By leveraging a connection to get your foot in the door, your email is far less likely to go ignored or deleted by the recipient.

The “appropriate person” follow-up email

No matter how much you research your prospects before contacting them, some of your emails will inevitably end up going to the wrong people within an organization. This email flips the usual sales script by asking for the appropriate person’s name and email instead of a phone call:

“Hi [Name],

I’m getting in touch to follow up on my last email. Since I didn’t hear back from you, I assume it went to the wrong person within your company.

Could you please let me know the appropriate person to talk to about [problem/project]?”

Short and simple, this follow-up email is often all that’s required to redirect the conversation in the right direction and restart the conversation with a prospective customer or client.

The “close your file” follow-up email

Sometimes, a prospect that seems like a perfect fit for your product or service ignores your first few emails. If you’ve followed up again and again only to be rebuffed or ignored, the “close your file” email can be a valuable tool for reconnecting.

Also known as the “breakup email,” this cold email template — penned by Bryan Kreuzberger — delivers an ultimatum to the person receiving the email:

“Hi [Name],

We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they’re either really busy or aren’t interested. If you aren’t interested, do I have your permission to close your file?

If you’re still interested, what do you recommend as a next step?

Thanks for your help.”

Since this email is so direct, it’s best used as a last resort when a prospect has stopped replying to your previous messages. It works well for several reasons:

  • It changes the tone of the conversation, from asking for something to giving the prospect a yes/no decision to continue the sales process.
  • It puts them in control of the situation by asking for permission to close their file for the month.
  • It flips the typical sales script by asking for their recommendation for how to proceed.

If you have a great lead that just isn’t taking action after several follow-up emails, the breakup email can be a great tool for restarting the sales process. Just don’t send it too early, or you’ll likely end up scaring away people that might otherwise be interested.

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6 Ways to Prepare Before You Send Your First Cold Email Campaign


The most effective cold email campaigns are never spontaneous. Instead, they’re the result of a dedicated, deliberate planning process that involves everything from writing templates to finding and segmenting the highest-value targets.

Just like many other aspects of marketing and growth, the key to getting great results from your email outreach campaign is to put just as much time into preparing as you do executing.

Below, I’ve listed six of the most effective ways to prepare for your cold email campaign before you start writing, proofreading and sending. All are equally important, making them worthwhile additions to your to-do list if you’re new to the world of cold email.

Don’t have a list of cold email targets yet? GrowthList includes validated email addresses and Twitter account URLs for 10,000 founders/CEOs of fast-growing software companies, helping you get up and running with cold email without the extended research time.

Emailing in volume? Use software strategically

The software you use to prepare, customize and send your cold emails can have a huge effect on the final results of your campaign.

This effect can be positive or negative, depending on how you use cold email software. Treat email outreach like a conventional email marketing campaign and there’s a chance you’ll get few or no replies; treat it like one-on-one conversation at scale and you’ll fare much better.

The keys to using effectively using software as part of your cold email campaign are to choose the right tools for your needs and to use them strategically.

For example, you can use software to make contact with prospects you think aren’t as likely to convert into customers, saving you time and effort. Meanwhile, you can contact the prospects you believe are the most valuable directly, letting you focus your efforts on rewarding targets.

I’ve included some of my favorite cold email tools in my list of tools for sending and managing your email outreach. Whichever tools you opt to use, thinking of software strategically can help you save large amounts of time and ultimately get better results from your outreach efforts.

Create your cold email templates ahead of time

It’s important to prepare several cold email templates ahead of time. This saves you from having to come up with emails spontaneously and gives you a great ‘base’ of email content to build on as you reach out to new prospects.

If you have an existing cold email that’s worked for you in the past, you can add it to your email outreach templates list as a template to use in your campaign.

If not, I’ve put together a list of give cold email templates that are great for things like B2B email prospecting, networking with founders/high-level staff and reconnecting with old prospects that have gone inactive.

Having templates a single click away makes it much easier to take action and start reaching out to your target list, saving you from making excuses or experiencing writer’s block when it’s time to launch your campaign.

Prepare your follow-up before you click send

Just like it’s important to have a range of email templates ready before you start your campaign, it’s also important to prepare your follow-up emails before you initiate contact.

Preparing a variety of follow-up templates ahead of time lets you reply far faster when prospects respond to your initial email. It also lets you guide your email conversations down a specific path and towards a predetermined goal, removing some of the uncertainty of email outreach.

There’s nothing quite as frustrating as having hundreds of emails to follow up on without a clear understanding of what you should say. Follow-up templates completely solve this problem.

If you use tools like Boomerang, you can schedule automatic alerts if a prospect doesn’t reply to an email within a specific time frame, letting you quickly and easily queue up the right follow-up template to reignite the conversation and move things forward.

Identify high-value prospects for personalized emails

To most people, there are two ways to do email outreach. The first is to use tools like Reply to reach out to a large audience at scale, using a lightly personalized email template that can be sent on autopilot.

The second is to take the opposite approach and reach out to each prospect with a completely unique, personalized and manually written email.

There’s also a third way to do email outreach. If you have a list that’s made up of high-value and mid-value targets (for example, a few “exact match” businesses and hundreds of prospects that don’t seem quite as matched to your offer) you can combine automation and manual email.

The most effective way to do this is to remove high-value prospects from your mail outreach list and instead set them aside for personalized, unique contact.

This way, you can prepare engaging, precise and specific emails for your highest-value targets while using software to automate and optimize the rest of your email outreach. The end result is a faster, more efficient process that helps you invest your time where it’s most needed.

Use the 3-B plan to eliminate fluff and get to the point

Every decision-maker has received an overly long and needlessly detailed sales email at some point in their career. Most of these emails end up where they belong — in the trash folder of the recipient’s email inbox.

While there’s no perfect length for a cold email, most data shows that emails between 50 and 200 words in length achieve the highest response rates. This means that if your default email template is long and detailed, you’ll need to do some thorough editing before you send it.

One way to do this is by using the 3-B plan, which dictates that cold emails should make use of brevity and bluntness, all while using basic language that anyone can read and respond to.

In short, avoid sending emails that are overly long and full of fluff. While there’s nothing wrong with a detailed email that runs slightly over the 200 word limit (as long as it feels natural), your outreach emails definitely need to be free of fluff and needless information.

Make it as easy as possible to book an appointment

Finally, you should always have your post-response appointment process worked out before you start emailing.

The key to turning responses into appointments is to make the process of scheduling a call or meeting as simple as possible. If it takes more than a couple of clicks or a few keystrokes for your recipients to schedule a meeting with you, your process is probably too complicated.

An easy way to solve this problem is to use email software like Mixmax, which lets you share your availability with email recipients and let them schedule appointments with a single click.

You can also do this by creating appointment slots in Google Calendar, although the process isn’t quite as slick as Mixmax.

Get 10,000 validated founder and CEO emails for your cold email campaign

GrowthList is a hand-researched list of 10,000 fast-growing tech companies with validated CEO and founder contact information. How many do you think you can convert into customers?

Hiring Remote Talent in South East Asia

One of the best things about traveling is being exposed to opportunities that can help your business.

Over the past 12 years, I’ve spent a lot of time in South East Asia. It’s an amazing region, and more than ever before, I’m seeing heaps of talented individuals moving here for lifestyle reasons – not money reasons.

The great weather, food, fast internet, low cost of living (compared to the west) and the huge surge of great co-working spaces in the region are all big draws.

But there’s a problem for talented outsiders: finding work – outside of teaching – is really difficult here.

Companies often face restrictions on how many foreigners they can employ. Getting employees work permits and visas is often a hassle. And many countries in the region have minimum salary requirements that are vastly different for a foreign worker versus a local worker.

But this represents a huge opportunity.

With so much talent moving to South East Asia for lifestyle reasons, many are turning to tech startups to find work they can do remotely.

And while this is somewhat of a gray area right now, some countries in the region have started to understand how big this market will become. For example, it wasn’t long ago there were reports of Thailand introducing a “Digital Nomad” visa.

So how can you take advantage of this opportunity?

Simply put, get comfortable hiring remote workers. And if you want to stretch your runway further, get good at finding and retaining skilled workers who want to live in South East Asia.

Some Tips

I’ve not only hired talent in South East Asia myself, but I’ve also helped friends hire many talented folks here and what follows is some of the lessons I’ve learned along the way.

1. Understand the cost of living a great lifestyle varies vastly depending on what city/country you live in. For example in South East Asia, you can have a 2 bedroom apartment with a part-time maid and eat out 3 times per day from $1,000 per month. I’ve never been to San Fran, but I’m guessing you’d need to 10x this cost in order to live the same lifestyle.

2. Teaching here is the only reliable source of employment for foreigners who want to live in the region (there are obviously exceptions). But here’s the kicker – most schools are horrible to work at. I’ve never met a teacher here who loves their teaching job – and most are just doing it for the $$$ (which presents a worrying topic I’ll save for another day).

3. Most teaching gigs in the region pay between $1,000-$2,000 per month. And it’s safe to say most expats here would jump at the chance of working remotely from home or at coffee shops for the same salary, or less.

4. The best places to find talent in the region are the local CraigsList boards and specific Facebook Groups. Here are a few to get you started:

5. When you’re in the interviewing stage, ask candidates to complete a simple task when applying for the position. For example, you could request candidates to use a specific subject line and introduce themselves in exactly 3 paragraphs. You’ll find 90% of applicants won’t follow these simple instructions – which are not only red flags – but also give you the opportunity to focus on the 10% who can.

6. Read this guide on how Automattic (the team who run WordPress) hires remotely. I’ve shared this guide more than any other over the past few years as it’s so good.

7. Once you’ve narrowed your potential hires down to a small list, give each of them a paid project to work on. For example, if you’re hiring a copywriter to update your blog, pay them to write a 1,000-word article. Not only will you be able to evaluate their writing skills, but you’ll also be able to see if they can keep to deadlines and access their ability to communicate.

8. Understand becoming successful at hiring remote team members is 99% communication. If there’s a failure somewhere, there’s a good chance it’s your fault for not communicating properly.

I hope the above helps. If there’s something I missed, please let me know on Twitter.

12 Tools to Turn your GMail account into a Sales Machine


If you’re just getting started with cold email, there’s no need to spend your money on complex software. Instead, you can send high quality, effective emails in volume using little more than a Gmail account with a few small customizations.

Sticking with Gmail saves you money, letting you spend your budget more effectively on cold email tools that provide real value. It also gives you a familiar interface to work in, instead of forcing you to learn your way around a completely new application.

Below, I’ve listed 12 tools that you can use to convert Gmail from a vanilla email tool into a powerful sales machine.

Mailshake

Mailshake is a cold email tool for Gmail that includes a huge variety of email templates, auto follow ups, personalization, team collaboration and a range of other features to help you send smarter, more effective cold emails in less time.

It also includes analytics, with click, reply and sent email statistics to help you stay on top of your campaign’s performance.

Mailshake integrates with a huge selection of applications through Zapier, making it easy to connect with CRM tools, Google Sheets and the other tools your sales team depends on.

Hiver

Although it’s designed for customer support, Hiver doubles as a great tool for using Gmail to manage your inbound sales leads.

Hiver lets you assign emails as tasks, making it easy to hand off prospects to the most suitable member of your sales team. You can also automate specific aspects of your inbound email sales process, like sending all emails from a specific domain to a certain member of your staff.

Like Mailshake, Hiver integrates with Zapier, Slack and Salesforce, making it easy to link up with the other tools you use on a daily basis.

Streak

Streak is a CRM for Gmail that lets you manage every aspect of your sales process from your email inbox.

Aside from saving time and helping you eliminate unnecessary software, Streak also makes managing your sales process much less stressful. There are built-in structures that you can tweak and modify to suit your needs, as well as simple one-click collaboration.

As you’d expect for a Gmail-based CRM, Streak connects perfectly to Google Apps, allowing you to manage your sales team from any of your Gmail accounts.

Sortd

Billed as the “un-CRM,” Sortd is another Gmail-based sales management tool that helps you manage customer relationships, close deals and stay on top of your complete sales pipeline without having to leave your Gmail inbox.

Sortd includes a full collection of CRM features, ranging from task management to reminders, leads, pipelines and deal cards. Since it works from Gmail, it also supports easy collaboration between your team members, virtual assistants and other staff.

Like Streak, Sortd is a good option if you’re looking to simplify your sales software toolkit and manage as much of your business as possible from Gmail.

Sales Navigator

LinkedIn Sales Navigator lets you view rich LinkedIn profile data from your Gmail inbox, giving you confirmation that you’re emailing the right person before you click “send.”

It also gives you quick and easy access to each prospect’s social media accounts, letting you click through and discover more about the person you’re emailing. This can be a huge help if you like to write customized, unique emails for every person you contact.

Like most LinkedIn tools, Sales Navigator is subscription-only. For a more lightweight tool with similar functions, you can also download the free Rapportive extension for Google Chrome.

Boomerang for Gmail

Boomerang for Gmail lets you schedule emails to be sent at any time and date, letting you write emails now and queue them for delivery over the next few days, weeks or months.

It also includes a reminder function that informs you when a person hasn’t replied to your email within a specific time frame, making it a great tool for helping you follow up on outbound sales emails.

Finally, Boomerang includes Respondable — a cool tool that tells you how likely your message is to receive a response based on its length, question count, reading level, politeness and a variety of other factors.

FollowUp.cc

Designed as a lightweight productivity suite for Gmail, FollowUp.cc provides CRM-like data on your relationships with prospects, customers and key contacts. It also lets you write notes, tag contacts and customize their profiles to stay on top of important details.

Other features include simple one-click reminders to help you stay on top of important emails, automated follow-up messages for conversations that fall through the cracks and a live feed of recipient activity that lets you know exactly when a contact opens and reads your email.

FollowUp.cc can also schedule your emails to send at a specific time, making it a good potential replacement for simpler tools like Boomerang for Gmail.

PieSync

PieSync lets you synchronize and share your customer data between different cloud apps, such as marketing automation tools, CRM software, invoicing and more.

If you use Gmail, PieSync can help you automatically synchronize your email history with CRM software, saving you from entering data manually or using a Gmail-based CRM. It can also add new contacts to your marketing automation list for an automated follow-up email sequence.

Since PieSync uses two-way synchronization, it also sends data back in the opposite direction, putting it a step ahead of simpler integration tools like Zapier.

Templates for Gmail

Templates for Gmail is, as its name suggests, a template management tool for Gmail that can save you hundreds of hours every year.

Using Templates for Gmail, you can create and save cold email templates within your inbox to access at any time. All of your templates are accessible in one click via the “Templates” button that appears below each new email you start to write.

If you send hundreds or thousands of emails every month, Templates for Gmail can be a huge time-saver. It’s also free, making it a zero-cost improvement for your Gmail account.

Gmail Meter

Gmail Meter adds analytics and statistics to your Gmail account, letting you track important stats like average response time and messages sent and received by hour and weekday.

This makes it a great tool for monitoring your busiest and least busy periods, helping you plan your schedule more effectively. It’s also great for customer support teams that need to stay on top of incoming emails and achieve a fast response rate.

Will Gmail Meter revolutionize the way you send sales emails? Probably not. But it can help you make small optimizations to your email habits that help you close more deals and get more from every hour you put into Gmail.

Gmail Offline

Gmail Offline lets you read and respond to new emails, search your inbox and archive recently received emails while offline. It does this by syncing your inbox whenever Chrome is open and running, creating a full offline copy of your Gmail inbox.

Since it’s a Google Chrome extension, there’s no need to install any new software or create a new account.

If you travel often for business and want to stay productive on long flights without Wi-Fi, Gmail Offline can be a huge help. It’s also helpful if you live in a region without a reliable connection and need to stay on top of your inbox throughout the workday.

GMass

GMass adds mail merge functionality to your Gmail account, letting you mass send personalized emails to your prospects and customers without any special software.

It uses Google Sheets data to automatically personalize your emails, using the data entered into columns like “First Name” and “Company” to customize each message. Emails sent with Gmass can be delivered as new messages or as replies, helping you increase your response rate.

GMass also includes tools like automated sequential follow-up emails, click and open tracking, a variety of campaign-level reports and email scheduling.

Start your cold email campaign with GrowthList

GrowthList is a hand-researched list of 10,000 fast-growing tech companies. Each company has a validated founder/CEO email address, Twitter account URL and other contact data to help you immediately get in touch with key decision makers and close new deals.

3 Resources For Mastering Facebook Advertising

Facebook’s Advertising platform is one of the best growth channels available to entrepreneurs today, but boy can it be intimidating, especially for those of us just starting out.

Up until a year ago, I had only spent a few hundred dollars on FB ads. I’m now spending 5 figures per month, and more importantly – I’m seeing great results.

But I’m kicking myself I didn’t invest the time to really learn the ins and outs of Facebook’s ad platform much sooner.

If you’re interested in using FB to drive growth to your business (you should be), I’m confident the following resources will help – as these are the resources I wish I had found on day one when I was just starting out:

1. Facebook Ad Buyers
With close to 50,000 members, this is the most active FB group focused on one specific topic I’ve ever seen. Tim Burd, who heads up the group, regularly shares what he calls ‘Knowledge Bombs‘ – which are always worth reading.

2. Jon Loomer
Jon has the best blog entirely focused on Facebook and Instagram advertising I’ve come across. I really enjoyed reading his post on how he sets up his own campaigns, which will bring a lot of clarity on how you should set up yours.

3. Facebook Blueprint
This is Facebook’s own comprehensive step-by-step course that goes deep into specific areas such as audience targeting and leveraging the most out of FB’s pixel. While it’s time-consuming to take, it’s a no brainer if you’re serious about understanding how the platform works.

I hope you’ll find these resources as useful as I have.

The Best 8 Tools For Sending Outreach Emails

When you’ve got 50 cold emails to send per day, a lightly customized Gmail inbox is usually enough.

When you’ve got 500 cold emails to send, things get a little more challenging. Luckily, email prospecting and sales tools like Reply, Mixmax and others make the process of sending and receiving cold emails at scale much easier.

Below, I’ve listed eight tools that you can use to send and manage outreach emails for your sales, public relationships, link building and other campaigns.

If you use GrowthList for your email outreach, you’ll find that these tools can save countless hours compared to reaching out to prospects manually.

Most are available with free trials, letting you test drive them before you decide which tools to permanently add to your email outreach toolkit.

Mixmax


Mixmax is a powerful tool for email-based sales and outreach that includes features like email templates, scheduled email delivery and open tracking.

It also has a great scheduling feature that lets you send a full copy of your availability to sales prospects, letting your email recipients pick the best times for calls, product demos and other meetings.

If you need to make appointments as part of your email outreach process, Mixmax is a tough tool to beat. It also has a bunch of useful minor features like email-based polls and surveys, multiple signatures and an undo send button.

Autopilot


Autopilot lets you automate your email outreach and response process by sending customized, automatic follow-up emails after a prospect fills in a form on your website or responds to one of your cold emails.

It also lets you segment your audience based on behavior or combinations of field values for more targeted, effective prospect and customer lists.

There are also reporting features to help you track progress as people go from sales prospects to paying customers. Autopilot even has a great Insights feature that lets you keep track of your sales progress and stay motivated to reach your monthly targets.

Reply


Reply is a lightweight email tool that lets you automate your email outreach process and spend less time writing and sending emails, all while connecting with a larger number of prospects and potential customers.

For outbound sales, Reply lets you automate everything from your initial outreach emails (all of which can be personalized) to follow-ups and responses, saving you time and letting you scale your campaign to reach more people.

For inbound sales and account management, Reply makes it easier to respond to customers by saving your email templates and providing a 360° view of your history with every contact.

Since Reply integrates with Gmail, it’s a great tool if you prefer to send emails without using a third-party email client. From Gmail, you can add users to specific lists, insert email templates and save outgoing emails as templates to use later.

Outreach


Outreach is a sales engagement platform with several features that will appeal to cold emailers and outreach enthusiasts.

The first is an email automation tool that lets you set up simple email workflows to reach out and respond to prospects automatically, helping you save time and scale your cold email campaigns more effectively.

The second is an email template feature that lets you save email templates and access them as needed from your Gmail inbox, helping you send personalized emails and responses faster and more easily.

Finally, Outreach is designed to integrate seamlessly with Salesforce to help you manage your prospects, clients and customers. If your company uses Salesforce as its CRM software, you’ll probably find that Outreach is a natural solution for managing your email outreach.

Mailshake


Mailshake is a lightweight but powerful email outreach toolkit that you can manage from your Gmail inbox, letting you optimize your cold email process without having to worry about extra SaaS apps or desktop software.

It includes a great range of pre-written email templates, as well as the ability for you to create and save your own personalized templates for sales, content promotion, lead generation and other objectives.

There are also automated follow-ups, sending controls that let you block out certain hours and weekends to improve your campaign’s open rate, easy personalization using merge fields and integration with a huge range of tools through Zapier.

Not bad for a lightweight, simple and inexpensive application that runs entirely from your Gmail inbox.

Close.io


Close.io is a CRM and email tool that lets you manage all of your customer relationships and email communications from one interface.

From an email perspective, the biggest strength of Close.io is its ability to send personalized emails at scale using custom lead lists. In just a few clicks, you can pick a list, select an email template, personalize it with mail merge and send thousands of engaging, effective emails.

Close.io also includes advanced email tracking, showing you which people have opened your emails, the number of times they reopened them, the latest open date and other data that can help you capitalize on follow-up opportunities.

It also has all of the standard email outreach software features, like email scheduling, follow-up reminders and a snooze button that lets you schedule fresh emails to reappear in your inbox at a more convenient time.

Klenty


Designed for prospecting, Klenty allows you to send personalized one-on-one emails to your list of sales prospects, automatically update your prospect database based on engagement history and sync effortlessly with your CRM software.

It also includes useful email outreach tools, ranging from an email finder to help you track down and validate contact information for specific people to scheduled emails, automated follow-ups, email templates and more.

Like many of the other tools featured above, Klenty comes with a Gmail extension that lets you access most of its functionality from your inbox. If cold email is a key part of your sales process, you’ll want to give Klenty a detailed look.

QuickMail.io


QuickMail.io automates the process of sending and following up on cold emails, with features like custom attributes for simple personalization and advanced reply detection to prevent you from following up with people who’ve already replied to your outreach emails.

It also includes the standard issue email outreach tools, such as scheduled messages, email analytics and integrations with tools like Gmail, Google Spreadsheets and Zapier.

If you have a large list of people to contact and need a simple but powerful tool to help you get through your list without spending hour after hour writing emails by hand, QuickMail.io can be a seriously valuable addition to your email outreach toolkit.

Ready to start emailing?

All of the tools listed above can help you send and manage your email outreach more efficiently, giving you more time to focus on closing deals instead of writing new emails.

Beyond tools, the second part of the email outreach equation is a targeted and validated list of prospects. GrowthList features 10,000 fast-growing tech companies for you to contact, all with validated founder/CEO emails and social media information.

The Best Platforms to Sell Digital Products Online via Stripe

Today, a huge range of platforms allow digital creators of all types to create, market and sell their own digital products online via Stripe – the web’s favorite online payments platform – without having to rely on complex e-commerce software or expensive marketplaces.

Below, I’ve listed 11 platforms worth checking out, along with the pros and cons I see with each platform.

Please note: The following companies are included in GrowthList, my hand-curated list of 10,000 tech companies with validated email addresses.

Content Shelf

Content Shelf is a shopping cart tool designed specifically for selling digital products such as eBooks, services and subscription offers.

It integrates with most content mangament systems, making it easy to add to your WordPress, Weebly, Squarespace or custom developed website.

Since Content Shelf is a shopping cart tool that works as part of your existing website, it gives you more control over the look and feel of your landing and product pages than an all-in-one platform like Gumroad.

It’s also reasonably affordable, starting from $14 per month for users with 25 products or fewer and it comes with a 30 day free trial.

Plasso


Another shopping cart tool, Plasso prioritizes ease of use to allow anyone to sell products and accept payments online.

Plasso is divided into two parts: a storefront module that’s designed for one-off product sales and a membership module for subscription businesses.

Plasso also supports recurring billing, making it a great option for selling things like coaching services and membership sites.

Like most digital product platforms, Plasso includes coupons and discounts, automatic emails and analytics, giving you a great level of control over your business.

It also integrates natively with WordPress and even includes a lightweight single-page theme for product sales.

Plasso is free to use, but comes with transaction fees, merchant fees and a premium plan for power users.

Paddle


Another lightweight checkout and digital product management tool, Paddle is designed to help you receive payments and sell products through your website, app or desktop software.

Unlike most digital product platforms, which are web-based only, Paddle integrates with desktop software, letting you sell licenses and subscriptions from within your application.

This makes it a great option for software developers that want to monetize their products without directing users to an online checkout.

Paddle also supports recurring billing and metered usage, making it an option for pay-as-you-go SaaS products.

It also includes features like automatic file delivery, making it equally worthwhile for selling eBooks, video courses and other digital products.

Paddle is free to use, but comes with transaction fees and a 50c fee per sale, plus a variety of optional paid add-ons.

SamCart


Designed specifically for selling digital products and services, SamCart is a shopping cart tool that includes a huge variety of high-converting order form and checkout templates to help you earn more sales from your traffic.

It also includes a great range of easy-to-use features like one-click testimonials, integration with membership software and the ability to send customer data to email marketing software such as ConvertKit, MailChimp and Aweber.

A nice advantage of SamCart is that it also includes an affiliate management center, letting you add and manage affiliates to generate multiple sales channels.

The basic version of SamCart is free to use, with a 1% extra processing fee. There are also Pro and Premium versions, which include extra features like one-click upsells, affiliate management and abandoned cart recovery.

Snipcart


Snipcart is an HTML and JavaScript-based shopping cart that integrates easily with WordPress, Drupal, Joomla and other content managment systems.

Designed for general e-commerce, Snipcart includes features recurring payments and subscription management, making it great for selling digital goods.

It also includes support for payment processors like PayPal, Stripe and Paymill, as well as other options like Authorize.Net and Braintree.

One of the biggest advantages of Snipcart is its flexibility. Compared to most of the tools above, Snipcart offers a greater level of customization. It’s also a little more intimidating from a technical perspective, making it better for developers than less technical product sellers.

Snipcart starts from $10 a month for sellers with monthly sales of $500 or less, with 2% fees as your revenue grows beyond the $500 mark.

Helium


Helium handles transactions, file hosting and product sales, letting you sell digital products from your blog or website without having to worry about developing a custom shopping cart.

It also handles subscriptions, with automatic renewals and customer management. If you don’t already have a website for your digital product, you can even use Helium to host your product page.

One huge benefit of Helium is that it’s incredibly easy to use.

After connecting Helium to Stripe and setting up your products, you can add Helium to your website with a single line of code and let it manage your product sales, delivery and subscriptions passively.

Like many of the other tools on our list, Helium is free to use but charges a flat 2% transaction fee in addition to Stripe’s payment fees.

SendOwl


Designed for one-off digital products and subscriptions, SendOwl includes options for everything from physical goods to services and bundles.

It also has one of the simplest, lightest checkouts of any digital product platform, letting customers buy your products in 20 seconds or less.

Add integrations with everything from PayPal to Apply Pay and Bitcoin, simple upsells, affiliate management, cart abandonment recovery and pay-what-you-want pricing into the equation and SendOwl has a lot to offer as a checkout and product delivery tool.

It also includes features like analytics, automatic export of customer information to email tools like Campaign Monitor and MailChimp, simple license key generation and management, video streaming and more.

SendOwl starts from $9 per month, although you’ll need to sign up for the $24 or $39 per month plans to access most of its features. There are no transaction fees — only the monthly flat fee.

Cartloom


Built to allow you sell everywhere, Cartloom lets you add a stylish, lightweight e-commerce store to everything from your website to your social media accounts.

One of the biggest advantages of Cartloom is that it lets you embed your product pages into any type of content.

Product pages are handled using simple code snippets, letting you add them to everything from blog posts to tutorials, landing pages and other content.

Cartloom also includes button embeds, letting you quickly and easily add e-commerce buttons to your site’s homepage and inner pages. It also includes all of the standard digital product sales features, ranging from analytics and sales reports to invoicing and abandoned cart recovery.

Priced at $19.95 to $29.5 per month, Cartloom is a good option if you’re searching for a simple e-commerce platform that lets you leverage your existing content to sell digital products.

Coach


Coach is an all-in-one digital product sales platform that lets you create storefronts, sales pages and checkouts for your digital products. It also integrates with software like ConvertKit to let you follow up with customers and products via email.

With support for Stripe and PayPal, Coach includes the two most widely used payment options for digital products. It also supports subscriptions, works with a variety of analytics platforms and pixels and has what it claims is the highest converting checkout on the market.

In short, it includes everything you need to start selling digital products online. At $32 per month with no additional fees, Coach is slightly more expensive than most digital product platforms but makes up for it with a great range of features and zero extra transaction fees.

Simple Goods

Another lightweight option, Simple Goods is a checkout tool that lets you add e-commerce functionality to any website with a small code snippet, from a WordPress blog to a custom landing page.

Simple Goods includes the usual Stripe and PayPal payment options, plus hundreds of integrations with tools ranging from MailChimp and Aweber to Hipchat, Gmail and Campfire.

One of the biggest advantages of Simple Goods is that — as you’d expect from its name — it’s easy to use for both customers and as an administrator.

The checkout is lightweight and minimalistic, letting you easily sell everything from eBooks to software, while the simple admin panel lets you stay on top of your KPIs and recent orders with ease.

Simple Goods is available for free or for $9 to $29 per month, with 3% additional fees on every transaction.

Gumroad

While Gumroad does not integrate with Stripe, it is a simple but powerful platform that lets digital creators sell their products, manage their customers and keep track of growth without the hassle of developing and hosting their own e-commerce website.

The biggest advantage of Gumroad is that it’s incredibly easy to use. Setting up your account and adding your first product is a quick, easy process that only requires a few clicks, making it one of the best digital product platforms for beginners.

Gumroad also has a variety of useful features, ranging from customized product landing pages to pay-what-you-want product pricing, automated license key generation for software, discount codes and detailed, powerful analytics.

It’s also cheap to use, starting from $10 per month with unlimited bandwidth, but payment fees are 3.5% plus a 30c charge.